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THE FUTURE OF MARTECH IS HERE

$1.7 trillion - that's Martech’s predicted valuation seven years from now.

But it’ll take more than technology alone. The human element - those creative, strategic marketing minds - will determine who comes out on top.

Staying ahead requires collaboration with leading innovators, diving headfirst into the most pressing challenges facing our industry.

That's why we're gathering BOTH sides - the visionary leaders AND pioneers of tech itself - at our exclusive Martech World Forum event in Melbourne this June 5th - 7th.

MWF-Melbourne is a two-day think tank that brings together the most brilliant minds in our industry, debating where the marriage between marketers and technology is headed.

Raw, organic thinking is exactly what is missing from the pre-packaged presentations and surface-level discussions that plague traditional events nowadays.

No hype, no nonsense. Simply an intimate forum focused on progress and innovation.

Deep insights, unique perspectives, and maybe a dash of controversy (the good kind), because our industry is anything but boring, and MWF Melbourne is here to prove it.

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ONE EVENT.TWO CAREER-DEFINING DAYS.

AGENDA

DAY 0 WednesdaY 5th JUne

  • 15:30 - 20:30Registration opens
  • 17:30 - 21:30Welcome reception, join us for a drink

DAY 1 THURSDAY 6th JUne

  • 9:00
    • Introduction & Team Orientation w/ Troy Muir, Movember
    • The three futures of Martech w/ Juan Mendoza, TMW
    • Attribution is dead, finally. What's next w/ Sam Redfern, Canva
    • Founding Sponsor Showcase w/ Progress
  • 10:30 Break
  • 11:00
    • Do we even need Martech? A conversation w/ John James, Hybrency & Everard Hunder, Healthscope
    • Building the Martech Team of the Futurew/ Suzie Scicluna, Beth Loder & Pamela Matsumoto, REA Australia
    • Founding sponsor showcasew/ Braze
    • The State of Martech and Data Capability in Australiaw/ Teresa Sperti, Arktic Fox
  • 12:30 Lunch
  • 13:30
    • How to develop a meaningless brand storyw/ James Schloeffel & Charles Firth, Wankernomics
    • Australian Data Privacy Reform: Is it good for marketing? Great Debate
    • Founding sponsor showcase-
    • The State of Martech and Data Capability in Australiaw/ Teresa Sperti, Arktic Fox
  • 14:55Break
  • 15:15
    • Founding sponsor showcase-
    • Scaling up a GenAI studio at scale w/ Jonathan Goh, Medibank
    • Founding sponsor showcase-
    • Science vs Superstition in Customer Experiencew/ Aarron Spinley, Spinley.co
    • Close out, reflections and dinner instructions -
  • 18:30
    • Sea Life Melbourne Aquarium Dinner

DAY 2 friday 7th JUne

  • 9:00
    • Workshop 1 | The future of customer data (Productising customer data and getting business buy-in, a hands-on experience) Nadine Parkington & Ben Desailly
    • Workshop 2 | The future of the Martech stack (The Engagement Fabric - a new way to organise Martech)Henry Hermandez Reveron
    • Workshop 3 | The future of content and experience (Exploring Generative AI for marketing creativity: Terminator or Picasso?)Vincent Koc
  • 10:30 Break
  • 11:00
    • Workshop 1 | The future of customer data (Productising customer data and getting business buy-in, a hands-on experience) Nadine Parkington & Ben Desailly
    • Workshop 2 | The future of the Martech stack (The Engagement Fabric - a new way to organise Martech)Henry Hermandez Reveron
    • Workshop 3 | The future of content and experience (Exploring Generative AI for marketing creativity: Terminator or Picasso?)Vincent Koc
  • 12:30 Lunch break
  • 13:30
    • How to develop a meaningless brand storyw/ James Schloeffel & Charles Firth, Wankernomics
    • Australian Data Privacy Reform: Is it good for marketing? Great Debate
    • Founding sponsor showcase-
    • The State of Martech and Data Capability in Australiaw/ Teresa Sperti, Arktic Fox
  • 14:55Break
    • Teams report back on findings
  • 15:00
    • It’s a wrap, see you next year!
MARTECH WORLD FORUM 2024MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024 MARTECH WORLD FORUM 2024

NEW MARTECH FRIENDS ARE WAITING

This is not just another event, but a chance to develop career-long strategic connections in an environment designed around forging progress through collaboration.

Rather than the usual pre-packaged presentations and surface-level discussions, we're assembling three intimate teams around the most pressing issues impacting martechers today.

You'll journey through two days of engagement, from insightful keynotes and live debates to hands-on workshops and team-building lunches.

A space to debate and discuss industry pressures and trends, and most importantly, to establish real tangible connections that go beyond the “exchange business cards and forget the name" kind of deal.

  • Team 1The future of customer data

    The landscape is dramatically changing in 2024 for how marketers and advertisers use data. From third-party cookie depreciation, to new privacy legislation, titanic shifts in how we deal with attribution and a land grab for first-party data, there has never been a better time to future proof your data practice.

  • Team 2The future of the Martech stack

    The Martech stack is evolving with new concepts and platforms coming to the forefront. Join us as we explore the promises of composability, the challenges of building vs buying your way to Martech glory, and the ongoing convergence of Adtech and Martech platforms.

  • Team 3The future of content and experience

    2023 rocked us with the drastic changes wrought by GenAI, and ground zero for marketers is the content supply chain. Dive into how the customer journey is fragmenting around AI tools, and learn how to embrace the promise and avoid the perils of an age where synthetic content and experiences rule over the internet.

THINGS TO KEEP IN MIND

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WHAT TO EXPECT

  • Oxford Style Debating
  • Chatham House Rules “Forum Day”
  • Interactive Workshops
  • Keynote speakers
  • Brand Side Case Studies
  • Australia's Best Thinkers Live on Stage
  • Privacy and Confidentiality Upheld
  • Fine Dining Networking Dinner
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WHAT NOT TO EXPECT

  • Sales Pitches
  • Panels
  • Buzzwords
  • Jargon
  • Small Talk
  • Imposters
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WHO SHOULD ATTEND

  • Chief Digital Officers
  • Chief Marketing Officers
  • Marketing GMs
  • Heads of Marketing
  • Heads of Digital
  • Marketing / Revenue Operations
  • Data Analytics Professionals
  • Insight Managers
  • Data Scientists
  • CX Managers
  • CRM Directors/Managers
  • Martech Architects
  • Loyalty Managers

Dine amongst the Sharks.

Enjoy a truly unique experience at our invite-only SEA LIFE MELBOURNE AQUARIUM dining experience.

An after hours self-guided tour and private four course dinner at the Sea Life Melbourne Aquarium. Rub shoulders with an elite group of senior-level Martech leaders, accompanied by fascinating aquatic displays.

So dust off your finest tropical or neon-inspired attire, and get ready to dine amongst the Sharks.

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Sponsorship opportunities

As this is our inaugural event, sponsors have a unique opportunity to promote their brand and add to the conversation. Demonstrate not just your product, but your vision, perspective, and insights for an audience willing to learn from what you have to share.

The following industry leaders have already secured their exclusive sponsorship of the Martech World Forum:

access our sponsor prospectus

SPONSORS profile

GLOBAL SPONSORS

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FOUNDING SPONSORS

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DELEGATE SPONSORS

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MORE ANNOUNCED SOON WATCH THIS SPACE
Apply now to learn more.

This gathering of the industry's brightest minds and most influential decision-makers provides a powerful opportunity to position your brand at the forefront of shaping Martech's future.

MWF sponsorship goes beyond buying a booth and waiting for foot traffic. Partner with us to drive intimate discussion, hands on experience with your product, and the chance to build real, trusting relationships.

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OUR SPEAKERS

EVENT CHAIRPERSON

  • TROY MUIR's Profile Picture

    Troy Muir

    Global Director - Digital Experience & Channels at MOVEMBER

    Team 1, 2 & 3

IN-DEPTH INTERVIEW

  • John James' Profile Picture

    John James

    Founder, Hybrency, Host of the Champagne Strategy Podcast

    Team 2

  • Everard Hunder's Profile Picture

    Everard Hunder

    GM of Marketing at Healthscope

    Team 2

SPECIAL PRESENTATION

  • Charles Firth's Profile Picture

    Charles Firth

    Customer Engagement Jedi at Wankernomics

  • Profile Picture

    James Schloeffel

    Chief Disruptor and Strategy Optimisation Evangelist at Wankernomics

KEYNOTE SPEAKER

  • Aaron Spinley's Profile Picture

    Aaron Spinley

    Customer Sciences Researcher at SPINLEY

    Team 3

  • Teresa Sperti's Profile Picture

    Teresa Sperti

    Director at Arktic Fox

    Team 2

  • Sam Redfern's Profile Picture

    Sam Redfern

    Global Data Science Lead for MarTech & Marketing Data at Canva

    Team 1

  • Juan Mendoza's Profile Picture

    Juan Mendoza

    CEO at The Martech Weekly

    Team 1, 2 & 3

BRAND SIDE CASE STUDY PRESENTERS

  • Suzie Scicluna's Profile Picture

    Suzie Scicluna

    Head of Lifecycle Engagement at REA Group

    Team 2

  • Pamela Matsumoto's Profile Picture

    Pamela Matsumoto

    Senior Marketing Automation Lead at REA Group

    Team 2

  • Beth Loder's Profile Picture

    Beth Loder

    Senior Marketing Technology Lead at REA

    Team 2

  • Jon Goh's Profile Picture

    Jon Goh

    Head Of MarTech at Medibank

    Team 3

INTERACTIVE WORKSHOP LEADERS

  • Profile Picture

    Ben Desailly

    Data & MarTech Advisor - Ben Desailly Consulting

    Team 1

  • Henry Hernandez Reveron's Profile Picture

    Henry Hernandez Reveron

    Director - Customer Data & Marketing Technology at Enterprise MarTech

    Team 2

  • NADINE PARKINGTON's Profile Picture

    Nadine Parkington

    Executive Advisor at Think Nimble

    Team 1

  • VINCENT KOC's Profile Picture

    Vincent Koc

    Lecturer & Futurist at MIT & TEAX UNI

    Team 3

BECOME A DELEGATE

As an attendee, you’ll collaborate face-to-face with the top marketing leaders and technology pioneers who are actively shaping the future of this $500 billion industry.

This is your chance to get hands-on with the strategies and tools driving innovation through two jam-packed days of debates, workshops, and visionary presentations focused on furthering Martech, all wrapped up in the exclusive surrounds of the 5-star Sofitel Melbourne on Collins.

Spaces are severely limited for this invite-only,one-of-a-kind gathering.

Apply now to learn more.

1

Visionary Pass = $1500 AUD

Early BirD = $1250 AUD

This premier admission pass includes full access to the two-day Martech World Forum - Melbourne including:

Day 1: Conference Day

  • 3 major keynote sessions
  • 2 brand side case studies
  • 1 great debate session
  • 1 one-on-one interview
  • 1 next-gen think tank
  • Hands on with the TMW 100: Innovation workshop

Day 2: Forum Day

  • 3 x 3 hour guided workshops
  • Attendees can choose workshop teams based on their specific interests
  • Sit down, two course all together lunch
  • Workshop showcase presented by delegates
  • End-of-event casual happy hour
  • Optional accommodation at the 5-star Sofitel Melbourne on Collins
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Complimentary 1-year TMW Pro Advantage subscription ($750 AUD value)
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2

Visionary Pass + SEA LIFE Experience = $1650 AUD

Early BirD = $1400 AUD

This ultra-exclusive bundled ticket includes all the perks of the Visionary Pass, plus:

A glamorous invite to our private SEA LIFE dining experience at the Melbourne Aquarium.

Rub shoulders with Martech's senior leaders amongst shark tanks, stingrays, and penguins!

Complete with a personal guided aquarium tour, decadent four course meal, and of course, wine and champagne - because there’s no better way to boost relationship-building than a glass or two of liquid courage.

Take your career and company to the next level with complete immersion across the event's innovation workshops, lively debates, and hands-on group sessions.

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THE VENUE

The 5-star Sofitel Melbourne on Collins, a luxurious venue nestled in central Melbourne, is set to be the host of the highly anticipated Martech World Forum Melbourne. This iconic venue is ideal due to its open, natural light filled spaces, excellent expo hall, and conference rooms with fantastic views of the city, along with convenient central access to restaurants, bars, and transport.

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GOT A QUESTION ABOUT YOUR REGISTRATION?

Our friendly team are here to help

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NEVER MISS AN UPDATE

Stay in-the-know about all things Martech World Forum, including price changes, early bird discounts, and the latest speakers added to the roster.

Sign up for email updates through The Martech Weekly - the must-read weekly newsletter for all senior-level Martechers.

FAQs

General Information

25 Collins Street Melbourne 3000, Australia Tel: +6139653 0000

Once you have registered, you will receive regular emails containing the latest event updates.

The dress code will be business casual across all days.

Our Melbourne chapter of Martech World Forum will run from Wednesday 5th to Friday 7th of June 2024. The full agenda can be found HERE.

If you are not staying at the hotel, we will have a designated cloakroom at our event. On arrival, please go to the MWF Melbourne registration desk, and a team member will direct you to the cloakroom facility.

The Martech World Forum is a meeting place for leading senior-level marketers and technologists from around the globe.

Accommodation

When you register for the MWF Melbourne event, you will have a link to book your hotel accommodation at the Sofitel Melbourne on Collins. You will be responsible for full payment for the room, including the use of any amenities and minibar.

Check-in time is from 3 PM. Check-out time is 11 AM.

Alternative check-in and check-out times are available subject to availability and must be organized directly with the Sofitel Melbourne on Collins concierge team.

Registration

Yes, we offer early bird applications! However, spaces are limited, and the early bird rate ends on Monday, April 15th, 11:59 PM AEST. Click HERE to apply!

To register to attend the MWF Melbourne, click HERE.

When you complete your registration, you will receive an email with your confirmation number and a link to access your registration details. Click the link in the email to modify your registration.

If you did not receive the confirmation email within a few minutes of submitting your registration form, please first check your 'junk mail' folder! If it still hasn’t come through, please contact the MWF team via email at mwfatthemartechweekly.com.

When you arrive at the Sofitel Melbourne in Collins foyer area next to Sofi’s lounge, you will find the MWF-Melbourne registration desk. Staff will be available to assist with any questions throughout the event.

No, all registrations must be completed online by noon AEST on Friday May 31st, 2024.

Sea Life Melbourne Aquarium Dinner

Bring out your best tropical, neon, or underwater-themed outfits to match the colored coral and fish. The best-dressed attendee will win a prize!

We will provide you with a private shuttle bus to get there and back to the hotel after the event.

No, there will not be any fish served at the dinner.

Yes. Please contact the staff at mwfatthemartechweekly.com to let us know how we can help you have a great experience.

No, the SEA LIFE Melbourne Aquarium accommodates all accessibility requirements, so you will not miss out. Please contact the staff at mwfatthemartechweekly.com to let us know how we can help you have a great experience.

Transport

Nearest train stations: Flinders Street Station & Parliament Station

Nearest tram stop: Located directly outside the hotel driveway (corner of Collins Street & Spring Street)

Covid-19

Travel restrictions and COVID-19 requirements have been relaxed across Australia. It is no longer mandatory to be vaccinated against COVID-19 to enter Australia, the state of Victoria, the MWF Melbourne event, or the Sofitel Melbourne on Collins venue.

It is also no longer mandatory to wear masks, however, we recommend you make your judgment on whether you would prefer to wear one. We also recommend keeping this in mind if you have an upcoming event in the weeks immediately leading up to or following the event. As MWF-Melbourne 2024 gets closer, please also keep up with developments via the https://www.coronavirus.vic.gov.au/

Passports and Visas

The Australian government website contains a range of information for those who wish to enter the country temporarily, and you will find answers to many of your questions on their site. Please check your passport is valid before visiting Australia.

As we’ve seen around the world in recent times, long delays to passport processing times are common. While the Australian government does not impose a six-month passport validity requirement for travelers entering the country, some airlines do insist on this validity as part of their terms and conditions to board a flight – please ensure you have checked this and allow adequate time for your passport to be reissued if necessary.

Please also check visa requirements for entering Australia on this site - visas are dependent on which country issued your passport. From the list on the government site, the main purpose of your visit is ‘attending a conference or expo’, which is about halfway down the list on the link above. Visa application fees and related costs must be covered at your own expense, and you should only apply once your registration has been confirmed. Please be advised that, due to high demand, visas are taking longer to process and can take months in some cases.

Please book early to avoid disappointment. Letters to support visa applications are provided to MWF exhibitors, hosted buyers, and media only. If you require a letter of support to attend MWF, please contact the MWF team via email at mwfatthemartechweekly.com, who will gladly assess your request.

More Information

No problem! Please email us at mwfatthemartechweekly.com and we will get back to you.

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