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THE FUTURE OF MARTECH IS HERE
$1.7 trillion - that's Martech’s predicted valuation seven years from now.
But it’ll take more than technology alone. The human element - those creative, strategic marketing minds - will determine who comes out on top.
Staying ahead requires collaboration with leading innovators, diving headfirst into the most pressing challenges facing our industry.
That's why we're gathering BOTH sides - the visionary leaders AND pioneers of tech itself - at our exclusive Martech World Forum event in Melbourne this June 5th - 7th.
MWF-Melbourne is a two-day think tank that brings together the most brilliant minds in our industry, debating where the marriage between marketers and technology is headed.
Raw, organic thinking is exactly what is missing from the pre-packaged presentations and surface-level discussions that plague traditional events nowadays.
No hype, no nonsense. Simply an intimate forum focused on progress and innovation.
Deep insights, unique perspectives, and maybe a dash of controversy (the good kind), because our industry is anything but boring, and MWF Melbourne is here to prove it.
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ONE EVENT.TWO CAREER-DEFINING DAYS.
AGENDA
- 15:30 - 20:30Registration Opens
- 17:30 - 21:30Welcome Reception, Join Us For a Drink
- 9:00
- Introduction & Team Orientation w/ Troy Muir, Movember
- The Three Futures of Martech w/ Juan Mendoza, TMW
- Attribution is Dead, Finally. What's Next? w/ Sam Redfern, Canva
- Founding Sponsor Showcase w/ Progress
- 10:30 Break
- 11:00
- Do We Even Need Martech? A Conversation w/ John James, Hybrency, & Everard Hunder, Healthscope
- Building the Martech Team of the Futurew/ Suzie Scicluna, Beth Loder & Pamela Matsumoto, REA Group
- Founding Sponsor Showcasew/ Braze
- The State of Martech and Data Capability in Australiaw/ Teresa Sperti, Arktic Fox
- 12:30 Lunch
- 13:30
- How to Develop a Meaningless Brand Storyw/ James Schloeffel & Charles Firth, Wankernomics
- Australian Data Privacy Reform: Is It Good For Marketing? Great Debate
- Founding Sponsor Showcase-
- The State of Martech and Data Capability in Australiaw/ Teresa Sperti, Arktic Fox
- 14:55Break
- 15:15
- Founding Sponsor Showcase-
- Scaling Up a GenAI Studio at Scale w/ Jonathan Goh, Medibank
- Founding Sponsor Showcase-
- Science vs Superstition in Customer Experiencew/ Aarron Spinley, Spinley.co
- Close Out, Reflections and Dinner Instructions -
- 18:30
- Sea Life Melbourne Aquarium Dinner
- 9:00
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TEAM 1
Part 1 The Future of Customer Data (Productising Customer Data and Getting Business Buy-in, a Hands-on Experience)
Nadine Parkington & Ben Desailly -
TEAM 2
Part 1 The Future of the Martech Stack (The Engagement Fabric - a New Way to Organise Martech)
Henry Hernandez Reveron -
TEAM 3
Part 1 The Future of Content and Experience (Exploring Generative AI for Marketing Creativity: Terminator or Picasso?)
Vincent Koc
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- 10:30 Break
- 11:00
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Part 2 The Future of Customer Data (Productising Customer Data and Getting Business Buy-in, a Hands-on Experience)
Nadine Parkington & Ben Desailly -
Part 2 The Future of the Martech Stack (The Engagement Fabric - a New Way to Organise Martech)
Henry Hernandez Reveron -
Part 2 The Future of Content and Experience (Exploring Generative AI for Marketing Creativity: Terminator or Picasso?)
Vincent Koc
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- 12:30 Lunch Break
- 13:30
- Teams Report Back on Findings
- 15:00
- It’s a Wrap, See You Next Year!
NEW MARTECH FRIENDS ARE WAITING
This is not just another event, but a chance to develop career-long strategic connections in an environment designed around forging progress through collaboration.
Rather than the usual pre-packaged presentations and surface-level discussions, we're assembling three intimate teams around the most pressing issues impacting martechers today.
You'll journey through two days of engagement, from insightful keynotes and live debates to hands-on workshops and team-building lunches.
A space to debate and discuss industry pressures and trends, and most importantly, to establish real tangible connections that go beyond the “exchange business cards and forget the name" kind of deal.
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Team 1The future of customer data
The landscape is dramatically changing in 2024 for how marketers and advertisers use data. From third-party cookie depreciation, to new privacy legislation, titanic shifts in how we deal with attribution and a land grab for first-party data, there has never been a better time to future proof your data practice.
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Team 2The future of the Martech stack
The Martech stack is evolving with new concepts and platforms coming to the forefront. Join us as we explore the promises of composability, the challenges of building vs buying your way to Martech glory, and the ongoing convergence of Adtech and Martech platforms.
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Team 3The future of content and experience
2023 rocked us with the drastic changes wrought by GenAI, and ground zero for marketers is the content supply chain. Dive into how the customer journey is fragmenting around AI tools, and learn how to embrace the promise and avoid the perils of an age where synthetic content and experiences rule over the internet.
THINGS TO KEEP IN MIND
WHAT TO EXPECT
- Oxford Style Debating
- Chatham House Rules “Forum Day”
- Interactive Workshops
- Keynote Speakers
- Brand Side Case Studies
- Australia's Best Thinkers Live on Stage
- Privacy and Confidentiality Upheld
- Fine Dining Networking Dinner
WHAT NOT TO EXPECT
- Sales Pitches
- Panels
- Buzzwords
- Jargon
- Small Talk
- Imposters
WHO SHOULD ATTEND
- Chief Digital Officers
- Chief Marketing Officers
- Marketing GMs
- Heads of Marketing
- Heads of Digital
- Marketing / Revenue Operations
- Data Analytics Professionals
- Insight Managers
- Data Scientists
- CX Managers
- CRM Directors/Managers
- Martech Architects
- Loyalty Managers
Dine amongst the Sharks.
Enjoy a truly unique experience at our invite-only SEA LIFE MELBOURNE AQUARIUM dining experience.
An after hours self-guided tour and private three course dinner at the Sea Life Melbourne Aquarium. Rub shoulders with an elite group of senior-level Martech leaders, accompanied by fascinating aquatic displays.
So dust off your finest tropical or neon-inspired attire, and get ready to dine amongst the Sharks.
APPLY NOWSponsorship opportunities
As this is our inaugural event, sponsors have a unique opportunity to promote their brand and add to the conversation. Demonstrate not just your product, but your vision, perspective, and insights for an audience willing to learn from what you have to share.
The following industry leaders have already secured their exclusive sponsorship of the Martech World Forum:
access our sponsor prospectusSPONSORS 
GLOBAL SPONSORS
FOUNDING SPONSORS
DELEGATE SPONSORS
PARTICIPATING SPONSOR
Apply now to learn more.
This gathering of the industry's brightest minds and most influential decision-makers provides a powerful opportunity to position your brand at the forefront of shaping Martech's future.
MWF sponsorship goes beyond buying a booth and waiting for foot traffic. Partner with us to drive intimate discussion, hands on experience with your product, and the chance to build real, trusting relationships.
Our Delegates so far..
OUR SPEAKERS
KEYNOTE SPEAKERS
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Sam Redfern
Global Data Science Lead for MarTech & Marketing Data at Canva
Team 1
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Teresa Sperti
Director at Arktic Fox
Team 2
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Aarron Spinley
Customer Sciences Researcher at SPINLEY
Team 3
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Juan Mendoza
CEO at The Martech Weekly
Team 1, 2 & 3
BRAND SIDE CASE STUDY PRESENTERS
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Suzie Scicluna
Head of Lifecycle Engagement at REA Group
Team 2
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Pamela Matsumoto
Senior Marketing Automation Lead at REA Group
Team 2
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Beth Loder
Senior Marketing Technology Lead at REA Group
Team 2
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Jon Goh
Head Of MarTech at Medibank
Team 3
INTERACTIVE WORKSHOP LEADERS
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Ben Desailly
Data & MarTech Advisor - Bend
Team 1
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Nadine Parkington
Executive Advisor at Think Nimble
Team 1
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Henry Hernandez Reveron
Director - Customer Data & Marketing Technology at Enterprise MarTech
Team 2
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Vincent Koc
Lecturer & Futurist at MIT & TEAX UNI
Team 3
IN-DEPTH INTERVIEW
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John James
Founder, Hybrency, Host of the Champagne Strategy Podcast
Team 2
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Everard Hunder
GM of Marketing at Healthscope
Team 2
SPECIAL PRESENTATION
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Charles Firth
Customer Engagement Jedi at Wankernomics
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James Schloeffel
Chief Disruptor and Strategy Optimisation Evangelist at Wankernomics
EVENT CHAIRPERSON
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Troy Muir
Global Director - Digital Experience & Channels at MOVEMBER
Team 1, 2 & 3
BECOME A DELEGATE
As an attendee, you’ll collaborate face-to-face with the top marketing leaders and technology pioneers who are actively shaping the future of this $500 billion industry.
This is your chance to get hands-on with the strategies and tools driving innovation through two jam-packed days of debates, workshops, and visionary presentations focused on furthering Martech, all wrapped up in the exclusive surrounds of the 5-star Sofitel Melbourne on Collins.
Spaces are severely limited for this invite-only, one-of-a-kind gathering.
Apply now to learn more.
1
Visionary Pass = $1500 AUD
This premier admission pass includes full access to the two-day Martech World Forum - Melbourne including:
Day 1: Conference Day
- 3 major keynote sessions
- 2 brand side case studies
- 1 great debate session
- 1 one-on-one interview
- 1 next-gen think tank
- Hands on with the TMW 100: Innovation workshop
Day 2: Forum Day
- 3 x 3 hour guided workshops
- Attendees can choose workshop teams based on their specific interests
- Sit down, two course all together lunch
- Workshop showcase presented by delegates
- End-of-event casual happy hour
- Optional accommodation at the 5-star Sofitel Melbourne on Collins
Complimentary 1-year TMW Pro Advantage subscription ($750 AUD value), fulfilled at the conclusion of the event.
2
Visionary Pass + SEA LIFE Experience = $1650 AUD
This ultra-exclusive bundled ticket includes all the perks of the Visionary Pass, plus:
A glamorous invite to our private SEA LIFE dining experience at the Melbourne Aquarium.
Rub shoulders with Martech's senior leaders amongst shark tanks, stingrays, and penguins!
Complete with a personal guided aquarium tour, decadent three course meal, and of course, wine and champagne - because there’s no better way to boost relationship-building than a glass or two of liquid courage.
Take your career and company to the next level with complete immersion across the event's innovation workshops, lively debates, and hands-on group sessions.
APPLY NOWTHE VENUE
The 5-star Sofitel Melbourne on Collins, a luxurious venue nestled in central Melbourne, is set to be the host of the highly anticipated Martech World Forum Melbourne. This iconic venue is ideal due to its open, natural light filled spaces, excellent expo hall, and conference rooms with fantastic views of the city, along with convenient central access to restaurants, bars, and transport.
GOT A QUESTION ABOUT YOUR REGISTRATION?
Our friendly team are here to help
FAQs
General Information
25 Collins Street Melbourne 3000, Australia Tel: +6139653 0000
Once you have registered, you will receive regular emails containing the latest event updates.
The dress code will be business casual across all days.
Our Melbourne chapter of Martech World Forum will run from Wednesday 5th to Friday 7th of June 2024. The full agenda can be found HERE.
If you are not staying at the hotel, we will have a designated cloakroom at our event. On arrival, please go to the MWF Melbourne registration desk, and a team member will direct you to the cloakroom facility.
The Martech World Forum is a meeting place for leading senior-level marketers and technologists from around the globe.
Accommodation
When you register for the MWF Melbourne event, you will have a link to book your hotel accommodation at the Sofitel Melbourne on Collins. You will be responsible for full payment for the room, including the use of any amenities and minibar.
Check-in time is from 3 PM. Check-out time is 11 AM.
Alternative check-in and check-out times are available subject to availability and must be organized directly with the Sofitel Melbourne on Collins concierge team.
Registration
Yes, we offer early bird applications! However, spaces are limited, and the early bird rate ends on Monday, April 19th, 11:59 PM AEST. Click HERE to apply!
To register to attend the MWF Melbourne, click HERE.
When you complete your registration, you will receive an email with your confirmation number and a link to access your registration details. Click the link in the email to modify your registration.
If you did not receive the confirmation email within a few minutes of submitting your registration form, please first check your 'junk mail' folder! If it still hasn’t come through, please contact the MWF team via email at mwf@themartechweekly.com.
When you arrive at the Sofitel Melbourne in Collins foyer area next to Sofi’s lounge, you will find the MWF-Melbourne registration desk. Staff will be available to assist with any questions throughout the event.
No, all registrations must be completed online by noon AEST on Friday May 31st, 2024.
Sea Life Melbourne Aquarium Dinner
Bring out your best tropical, neon, or underwater-themed outfits to match the colored coral and fish. The best-dressed attendee will win a prize!
We will provide you with a private shuttle bus to get there and back to the hotel after the event.
No, there will not be any fish served at the dinner.
Yes. Please contact the staff at mwf@themartechweekly.com to let us know how we can help you have a great experience.
No, the SEA LIFE Melbourne Aquarium accommodates all accessibility requirements, so you will not miss out. Please contact the staff at mwf@themartechweekly.com to let us know how we can help you have a great experience.
Transport
Nearest train stations: Flinders Street Station & Parliament Station
Nearest tram stop: Located directly outside the hotel driveway (corner of Collins Street & Spring Street)
Covid-19
Travel restrictions and COVID-19 requirements have been relaxed across Australia. It is no longer mandatory to be vaccinated against COVID-19 to enter Australia, the state of Victoria, the MWF Melbourne event, or the Sofitel Melbourne on Collins venue.
It is also no longer mandatory to wear masks, however, we recommend you make your judgment on whether you would prefer to wear one. We also recommend keeping this in mind if you have an upcoming event in the weeks immediately leading up to or following the event. As MWF-Melbourne 2024 gets closer, please also keep up with developments via the https://www.coronavirus.vic.gov.au/
Passports and Visas
The Australian government website contains a range of information for those who wish to enter the country temporarily, and you will find answers to many of your questions on their site. Please check your passport is valid before visiting Australia.
As we’ve seen around the world in recent times, long delays to passport processing times are common. While the Australian government does not impose a six-month passport validity requirement for travelers entering the country, some airlines do insist on this validity as part of their terms and conditions to board a flight – please ensure you have checked this and allow adequate time for your passport to be reissued if necessary.
Please also check visa requirements for entering Australia on this site - visas are dependent on which country issued your passport. From the list on the government site, the main purpose of your visit is ‘attending a conference or expo’, which is about halfway down the list on the link above. Visa application fees and related costs must be covered at your own expense, and you should only apply once your registration has been confirmed. Please be advised that, due to high demand, visas are taking longer to process and can take months in some cases.
Please book early to avoid disappointment. Letters to support visa applications are provided to MWF exhibitors, hosted buyers, and media only. If you require a letter of support to attend MWF, please contact the MWF team via email at mwf@themartechweekly.com, who will gladly assess your request.
More Information
No problem! Please email us at mwf@themartechweekly.com and we will get back to you.
OWN THE FUTURE
Choose below to apply as an attendee or sponsor, and tell us why you belong at this one-of-a-kind gathering of the best and brightest minds in Martech.
APPLY AS A SPONSOR
Align your brand with an exclusive group of marketing leaders and tech innovators who will determine the future of Martech.
APPLY TO SPONSORAPPLY AS AN ATTENDEE
If you're a senior-level leader passionate about shaping the future of marketing technology, we want you in the room.
APPLY NOWTeam 1
KEYNOTE SPEAKER
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SAM REDFERN
Global Data Science Lead for MarTech & Marketing Data at Canva
Professional bio
Sam Redfern is the staff data scientist for Marketing and MarTech at Canva and has worked in marketing analytics for over 15 years with companies such as Facebook, IAG and Toyota.
What will the audience take away from your topic?
Attribution is dead and we must move beyond it. Learn from Canva's Sam Redfern about the path forward in attribution by resourcing an internal measurement team, and moving to an incrementality measurement framework putting data in the driver's seat for critical growth decisions.
