MSoM #42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising

Mar 15, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Juan Baron.

In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland.....

Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching.

In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past.

In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

Future-proof Data Clean Rooms | Decentriq
We provide data privacy solutions that allow our customers, who work with sensitive data, to perform analytics in-house – without ever exposing that data to outsiders or collaborators.
TMW #105 | Clean rooms, collaboration and control
👋 Get TMW every SundayTMW is the fastest and easiest way to stay ahead of the Martech industry. Signup to get the full version delivered every Sunday for this and every TMW, alongwith an invite to the TMW community. Learn more here.[] ----------------…
From AWS to Snowflake, Data Clean Rooms are trapped between privacy and progress.
Users shouldn’t have to choose between utility and privacy when it comes to the security of their datasets. Decentriq DCRs are a missing link solution.
Sharing without sharing: separating the myth from reality
Can you eat the privacy cake and keep it, too? We frame this question in the context native to data-driven companies forced to balance between legal requirements and data collaboration advantages.
How Retail Media Networks Can Go Beyond O&O With Data Clean Rooms
Bolstered by DCRs, Retail Media Networks are leveraging customer data across owned and operated channels. But what about alternative retail media channels?

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