TMW #201 | State of the Nation: London – An MWF report from the UK & Europe
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State of the Nation: London – An MWF report from the UK and Europe
Download the first-ever Martech World Forum State of the Nation report for the UK and Europe, presenting insights from MWF London.
We hosted MWF London on Halloween, and there were plenty of Martech treats – along with a few new tricks – for marketers to sink their teeth into. We discovered more than just the latest insights and trends in marketing technology; we found an incredible group of marketers who are more determined than ever to drive the Martech industry forward into the future.
What a year! Martech World Forum London was the third and final installment of our event series for 2024, and we finished on a high with an intimate gathering of the brightest minds in the Martech industry. We had a truly international event, with speakers and attendees from across the UK, Europe, and even Africa, who dived into deep discussions about the convergence of marketing, technology, and data. These conversations provided an opportunity to connect with peers and industry luminaries to foster curiosity and creativity, challenge the status quo, and work together to define the future of our industry.
Senior leaders and executives from some of the most iconic brands in the UK and Europe came together to participate in a packed day of expert sessions, insightful showcases and keynotes, interactive roundtables, and a lively debate to answer the question: “Is Martech marketing?”
And now, we’re sharing what we uncovered in our State of the Nation: UK & Europe report.
Inside this report, you will find a snapshot of the Martech industry across the UK and Europe, offering an exclusive analysis on its maturity, innovations, and challenges from the perspective of our speakers, partners, and attendees at MWF London.
Learn from technology leaders such as Frans Riemersma and Rasmus Houlind, along with expert brand-side practitioners like Henk-Jan Ter Brugge (Phillips). Discover insights from an incredible array of tech-side leaders like Jesús Martin (Google), Carol Howley (Exclaimer), and Anita Moorthy (Ex Wandera, Hearsay Systems), plus many more!
What is in store for the UK and European marketing technology industry?
Find out by clicking HERE to download the report.
Stay Curious,
Keanu Taylor
Make sense of marketing technology.
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Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.