TMW #189 | State of the Nation: United States – An MWF report from the frontlines of Martech
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State of the Nation: United States – An MWF report from the frontlines of Martech
Hot wings and an even hotter debate on the direction of the Martech industry
At MWF San Francisco, we discovered more than just the latest insights and trends in marketing technology; we found spicy wings and an even spicier debate centered on the future direction of the industry.
The second live installment of Martech World Forum held in San Francisco, the heart of Silicon Valley, proved to be an intimate gathering of the brightest minds in the Martech industry. Industry attendees, market luminaries, and partners engaged in deep discussions about the future convergence of marketing, technology, and data. These meaningful conversations challenged the status quo and provided unique connections embracing curiosity, creativity, and change in our industry.
Senior leaders and executives from B2B and B2C brands came together for two days to participate in expert sessions, insightful showcases and keynotes, interactive workshops, and a lively debate moderated by Scott Brinker, the instigator of the Martech Landscape Supergraphic and VP of Platform Ecosystem at Hubspot.
And now, we’re sharing what we uncovered in our State of the Nation: United States report.
Inside this report, you will find a snapshot of the US Martech industry, its maturity, innovations, and challenges from the perspective of our speakers, partners, and attendees at MWF San Francisco.
Learn from technology leaders such as Jon Miller and Scott Brinker, along with expert brand side practitioners such as Darrell Alfonso (Indeed), Agness Gaadi (Ford Motor Company), and Jessica Kao (Cloudflare), along with seasoned analysts Tony Byrne (Real Story Group), Shiv Gupta (U of Digital), and Martin Kinh (Salesforce) and many more exceptional contributors in how the industry is transforming beyond the hype along with all the pressures, challenges, and opportunities ahead.
What is in store for the US marketing technology industry?
Find out by clicking HERE to download the report.
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Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.