TMW #204 | The 2024 Martech Innovation Index
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Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.
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The 2024 Martech Innovation Index
Which Martech companies innovated in 2024?
After a successful inaugural program in 2023, we just had to bring back the TMW 100 in 2024 to continue celebrating innovation in the Martech industry. We launched this year’s program in May, culminating in our winner's announcement in late October at Martech World Forum London.
But it’s not just the winner that innovated in Martech this year. We had a whole host of companies put forward strong cases to be amongst the top 100 most innovative Martech companies of 2024. Luckily for us, we didn’t have to choose: That was left to the People’s Choice vote and our 10 esteemed international judges, who together ranked our worthy applicants based on the level of innovation they brought to the industry in 2024.
Just like in 2023, we have distilled the key trends and topics that we saw in the 2024 TMW 100 into our Martech Innovation Index.
CLICK HERE to download the report!
The highly anticipated Martech Innovation Index Report offers an in-depth analysis of 2024’s TMW 100 nominees with some great insights on how technology companies are building the future of the Martech industry, including:
Innovation Trends:
Key innovation themes from 2024 and their industry impact
Peer Rankings:
Martech innovators ranked against their peer categories, countries, and use cases.
Industry Reflections:
Innovation observations from our expert industry contributors. A special thank you to those who contributed their 2024 reflections: Darrell Alfonso, Brandon Redlinger, Danielle Balestra, John James, Sam Redfern, Jonathan Goh, and Ben Desailly.
CLICK HERE to download the report!
Stay Curious,
Keanu Taylor
Make sense of marketing technology.
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Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.