TMW #168 | Wednesday Martech Briefing

Mar 27, 2024

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

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A Big Tech breakup? Reddit’s IPO pop, Big Tech’s opaque ad refunds

Here’s the week in Martech:

  • A Big Tech breakup? Regulators are getting serious.
  • Reddit’s IPO pop: A bellwether for the future of digital advertising.
  • Big Tech’s opaque ad refunds: Advertisers need transparency. 
  • Everything else: Marketers are over BI, another Adobe AI partnership, Canva goes pro, the state of deep linking, and more.

👇 Here’s everything you’ve missed in marketing and tech this week.

📰 Latest Developments

A Big Tech breakup? Two weeks ago, in TMW #166, I pondered if we were about to see decades of overdue Big Tech regulatory action happen in weeks. Turns out, the answer is a resounding yes. Starting with the big kahuna, the US Department of Justice (DOJ) has filed an antitrust lawsuit against Apple, accusing the company of illegally using its power over iOS app distribution to prevent competitors from using hardware and software features on its devices, thereby making it harder for consumers to move to competing smartphones. This is a landmark move demonstrating that the DOJ has fully grasped just how interconnected the digital ecosystem is. Meanwhile over in France, the local competition watchdog fined Google €250M for training its AI models on news media content without publishers' consent; Google says it won’t challenge the fine. Staying in Europe, EU antitrust regulators are putting the DMA to use by probing Meta’s 'pay or okay' approach to consent collection, Google’s self-preferencing in search, and Apple’s anti-steering App Store behavior. It's not just the sheer avalanche of regulatory action that's eye-catching; it's also the severity of possible punishments, with US and EU regulators finally starting to talk openly about possible breakups for Big Tech. Regulators are baring their teeth; it's well overdue, but the future is starting to look brighter for marketers who are so reliant on the anti-competitive whims of the Big Tech ecosystem. Apple DOJ | Google AI Fine | DMA | Breakups 

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Stay Curious,

Keanu Taylor

Make sense of marketing technology.

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