Making sense of marketing technology.

Making sense of marketing technology.

If we haven't met, my name is Juan Mendoza. I write The Martech Weekly.

I'm a marketing technology strategist from Melbourne, Australia. I spend each day analysing digital media, marketing, data, and technology trends for some of Australia's most well-known brands with the great folk at The Lumery.

Every day I'm thinking about how to extract value out of marketing technologies, where the industry is going and why.

Lately I've noticed that there's a lot of noise in the industry caused by so much rapid change and innovation happening all around us. In fact, the many people I talk to find it hard to keep up with what's really important in the space.

This is where The Martech Weekly comes in.

Each week I write a curated newsletter of everything that happened in marketing and technology: News, ideas, research and interesting work. I try to answer two question's with every issue:

1. What are the biggest shifts in the marketing technology industry?

2. What does it mean?

It’s one email, sent every single Sunday afternoon. I try to figure out what's happening in the industry and make sense of it all.

It's read mostly by senior to executive level people who work in some of the world's largest media, technology, consulting, advertising and research companies.

So, what does it look like?

Each week I write at least 1,000 words on the most important news, ideas, research and stories to come out of the marketing and technology space, globally.

Here’s what you you can expect from each TMW:

✍ Commentary– Extended commentary on two to three most important stories, ideas, projects and research from the week.

📈 COTW – Chart of The Week, highlighting a significant piece of research and what it means.

📰 Latest Developments – Breaking news, latest mergers and aquisitions, and important stories.

📚 Reading – A few recommendations for long form reading on what's happening in the industry.

🔢 Data & Insights Significant insights, research and reports.

💡 Ideas – New thinking, novel products and feature releases.

✨ Weird and Wonderful – A few things from the strangest corners of Martech.

I also add a few from time to time, mostly to highlight some of the things I'm working on.

Have something interesting to share, want to learn more about my product road map, pitch deck or chat all things Martech? You can email me at

I'd love for you to join The Martech Weekly, so hit that subscribe button and give it a go.

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