TMW #165 | Wednesday Martech Briefing
Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.
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Welcome to Melissa. We have exciting news this week! First and foremost, we are very happy to announce that the amazing Melissa McCready has joined us to lead the North American chapter of the Martech World Forum. Melissa will be working with us to drive our contributor strategy and lead our content for Martech World Forum San Francisco. Speaking of which, San Francisco contributor applications are now open! Learn more about Melissa and why she’s joining TMW. Apply to contribute.
Content moderation is on trial, the year of Data Cloud, EU publishers fight Google’s ad dominance
Here’s the week in Martech:
- Content moderation is on trial: Free speech puts social media’s business model at risk.
- The year of Data Cloud: The CDP is driving Salesforce’s growth, not AI.
- EU publishers fight Google’s ad dominance: News media is fighting back.
- Everything else: Meta pulls payments for Australian news, IPG adds Adobe to content supply chain, LiveRamp launches data collaboration marketplace, and TikTok Shop debuts on Google Shopping, and more.
👇 Here’s everything you’ve missed in marketing and tech this week.
📰 Latest Developments
Content moderation on trial. When the founding fathers wrote the First Amendment to the US Constitution in 1791, their concept of free speech was based on a time when the maximum velocity of speech was constrained by the printing press of news media. Since then, the internet and social media have dialed up that maximum velocity from a slow few-to-many to an instantaneous any-to-all, and yet the US still relies on the First Amendment to govern free speech. The Supreme Court heard arguments last week about laws passed in Florida and Texas that seek to limit the ability of social media companies to remove political content that falls foul of their content moderation guidelines. If allowed, this would strike at the heart of their business models, not to mention rendering useless their already useless oversight boards (looking at you, Meta). Based on the recent Senate Judiciary Committee, it’s clear that the US government thinks that social media companies don't do enough to moderate content for child safety. They certainly didn't do enough to moderate content to stop ethnic cleansing in Myanmar in 2017. That’s because the only real reason they moderate content is to keep their platform brand-safe enough to keep advertisers spending with them. If Meta, X, TikTok and co. are limited in how much they can moderate content, they might start to fall below that magical "brand-safe" line. Remember: ad spend is the ultimate content moderator. Supreme Court | Meta Oversight Board | Myanmar
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Stay Curious,
Keanu Taylor
Make sense of marketing technology.
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Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.