Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.
👋 Get TMW every Sunday
TMW is the fastest and easiest way to stay ahead of the Martech industry. Sign up to get the full version delivered every Sunday for this and every TMW, along with an invite to the TMW community. Learn more here.
Google continues to invest in link-based search, The Trade Desk and LiveRamp gain traction for alternative ID solutions, and Meta enables account unbundling in the EU.
Here’s the week in Martech:
- Google continues to invest in link-based search: Building AI around the edges of Google Search.
- The Trade Desk and LiveRamp gain traction for UID2 and RampID: Adtech platforms are jockeying for position in the alternative ID battle.
- Meta enables account unbundling in the EU: The DMA is starting to bite.
- Everything else: Netflix is coming for live TV, Apple trades one App Store tax for another, Google's SGE search-quake, the podcast industry is shrinking, and open-sourced R&D.
👇 Here’s everything you’ve missed in marketing and tech this week.
📰 Latest Developments
Google continues to invest in link-based search. Google has recently announced two new AI-powered features for Google Search. The first is Circle to Search, which brings multimodal search to select Android Smartphones. It allows users to circle any text, image, or video on their phone, which will then trigger a Google search. The second announcement is AI Search Assistant, a chatbot that helps brands improve their copy and generate AI images for search ads. Despite Google trialing Search Generative Experience, these two announcements highlight that they are continuing to invest in link-based Search despite the looming threat of generative AI. There is a rather large elephant in the room at Google headquarters and it's called self-cannibalization. GenAI is both an existential threat and a massive opportunity, but to fully seize the moment, Google must eat its golden goose, Search. Google’s current strategy in the face of this threat is to build AI-powered features around the fringes of its core search product rather than swallowing the golden goose whole. Circle to Search | AI Search assistant
🔓 Are you ready to join the PRO's?
Get the entire Wednesday Martech Briefing and all of our newsletters every week with TMW PRO. It's the easiest and fastest way to make sure you're fully informed on how the marketing technology industry is evolving.
Here’s what some of our existing TMW PRO members have to say;
“TWM is a finger on the pulse of what's happening, with the clarity of insight to see the important patterns underneath the noise” – Scott Brinker (VP, Hubspot).
“I recommend TMW to all leaders who are customer-focused and transforming companies via digital technologies” – Kazuki Ohta (CEO, Treasure Data).
“I've subscribed to many Marketing newsletters, but TMW is at the top of my list with the most valuable content for marketing professionals" – Lilly Lou (Marketing Director, Icertis).
TMW PRO is an invaluable resource that’ll help you to truly transform and future-proof your career in Martech.
Are you ready to join the PRO's?
If the answer is yes, CLICK HERE.
Make sense of marketing technology.
Sign up now to get TMW delivered to your inbox every Sunday evening plus an invite to the slack community.
Want to share something interesting or be featured in The Martech Weekly? Drop me a line at firstname.lastname@example.org.