TMW #172 | Wednesday Martech Briefing
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Google delays cookie plans again, ‘Pay or okay’ – a new social media model, AI killed the influence star
Here’s the week in Martech:
- Google delays cookie plans again: UK regulators scupper Google’s cookie deprecation plans.
- ‘Pay or okay’ – a new social media model? Meta’s business model is at risk in the EU.
- AI killed the influence star: AI threatens to undermine influencer marketing.
- Everything else: The clock is ticking for TikTok, AI antitrust concerns, doubling match rates, design software is booming, and more.
👇 Here’s everything you’ve missed in marketing and tech this week.
📰 Latest Developments
Google delays cookie plans again. Google is probably a bit sick of UK regulators trying to scupper its third-party cookie (3PC) deprecation plans. Earlier this year, the UK's Competition and Markets Authority (CMA) stated that Google "cannot proceed with third-party cookie deprecation" due to concern that its replacement, Privacy Sandbox, would further entrench Google's dominant position in digital advertising. According to a draft report seen by the Wall Street Journal, the country's Information Commissioner's Office (ICO) is now also joining the party, stating that Privacy Sandbox is not privacy-compliant as it contains gaps that could be exploited to identify users who should be anonymous. Google's plan to deprecate cookies in 2024 looked dead in the water even before they announced yesterday that the company won’t deprecate cookies in Q4 2024. Google hasn’t provided a new timeline but the longer this drags on, the more painful it will be for them to see it through. Privacy Sandbox | Cookie Plan Delay
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Stay Curious,
Keanu Taylor
Make sense of marketing technology.
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Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.