TMW #162 | Wednesday Martech Briefing

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

👋 Get TMW every Sunday

TMW is the fastest and easiest way to stay ahead of the Martech industry. Sign up to get TMW newsletters, along with a once-a-month complimentary Sunday Deep Dive. Learn more here.

Google’s cookie deprecation hits a wall, Amazon bets big on ad partnerships, and Medallia announces AI overhaul.

Here’s the week in Martech: 

• Google’s cookie deprecation hits a wall: An ad industry divided.
• Amazon bets big on ad partnerships: Amazon adds Reach to its ad network.
• Medallia announces AI overhaul: Customer experience management is ripe for AI enhancements.
• Everything else: the UK invests in AI regulation, Adobe kills XD, UMG silences TikTok, Zuckerberg’s secret weapon, the global AI antitrust conundrum and more.

👇 Here’s everything you’ve missed in marketing and tech this week.

📰 Latest Developments

Google's cookie deprecation hits a wall. They say it never rains but it pours, and boy is it pouring over at Google HQ right now. On the same day last week, Google's third-party cookie deprecation plans were hit with a double whammy. Firstly, IAB Tech Lab, an ad industry trade group, released a scathing report on the suitability and readiness of Google's cookie-replacement solution, Privacy Sandbox. The report was a gap analysis of Privacy Sandbox across 45 advertising use cases, in which they call out deficiencies in documentation, third-party audits, industry standards and accreditations, scalability, performance, transparency, and consideration for commercial requirements. That's a helluva lot of gaps. Interestingly, IAB Tech Lab didn't invite Google into the task force that produced the report "to ensure the most candid possible conversation,” which led to Google hitting back by claiming that the report "includes dozens of fundamental errors, inaccuracies and instances of incomplete information." Adding to the deluge, the Competition and Markets Authority in the UK released a statement saying that Google "cannot proceed with third-party cookie deprecation" until it resolves the CMA's antitrust concerns, chief amongst them being that Google will use third-party cookie deprecation to reinforce the existing market dominance of its ad products and services. Cookie deprecation is becoming a complex and tangled mess, but one thing is clear: The ad industry is becoming increasingly divided on how to move forward. IAB Tech Lab | CMA

🔓 Are you ready to join the PRO's?

Get the entire Wednesday Martech Briefing and all of our newsletters every week with TMW PRO. It's the easiest and fastest way to make sure you're fully informed on how the marketing technology industry is evolving. 

Here’s what some of our existing TMW PRO members have to say;
 
“TWM is a finger on the pulse of what's happening, with the clarity of insight to see the important patterns underneath the noise” – Scott Brinker (VP, Hubspot).

“I recommend TMW to all leaders who are customer-focused and transforming companies via digital technologies” – Kazuki Ohta (CEO, Treasure Data).
 
“I've subscribed to many Marketing newsletters, but TMW is at the top of my list with the most valuable content for marketing professionals" – Lilly Lou (Marketing Director, Icertis).
 
TMW PRO is an invaluable resource that’ll help you to truly transform and future-proof your career in Martech. 

Are you ready to join the PRO's?

If the answer is yes, CLICK HERE.

Stay Curious,

Keanu Taylor

Make sense of marketing technology.

Sign up now to get TMW delivered to your inbox every Sunday evening plus an invite to the slack community.

Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.