MSoM #032 | OpsStars: B2B Media Empires
Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Michael Adams & Melissa McCready.
In this episode I’m joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across a number of roles in communications, thought leadership and media for software companies like Cisco. Melissa is the principal at The Growth Ops community and works in the growth operations industry as an advisor and consultant.
In this episode we talk about B2B Media Empires, the growing trend of software companies building media brands to service their specific market. How OpsStars was launched by Lean Data, a revenue orchestration platform company and into the journey of building valuable media properties in niches across the marketing technology ecosystem.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Michael Adams on LinkedIn.
You can find Melissa McCready on LinkedIn.
📚 Resources
Chris Herd
Walter Thompson
Every SaaS company should have a media arm with a newsletter that gives industry news.
— Balaji Srinivasan (@balajis) March 23, 2021
Just acquire an influencer in your space with a solid following.
Make them editor-in-chief.
Bundle their content for free with your software subscription.
And make all customers readers.