MSoM #032 | OpsStars: B2B Media Empires

Sep 9, 2022

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Michael Adams & Melissa McCready.

In this episode I’m joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across a number of roles in communications, thought leadership  and media for software companies like Cisco. Melissa is the principal at The Growth Ops community and works in the growth operations industry as an advisor and consultant.

In this episode we talk about B2B Media Empires, the growing trend of software companies building media brands to service their specific market. How OpsStars was launched by Lean Data, a revenue orchestration platform company and into the journey of building valuable media properties in niches across the marketing technology ecosystem.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Michael Adams on LinkedIn.

You can find Melissa McCready on LinkedIn.

📚 Resources

Homepage – OpsStars
OpsStars is a thriving community of B2B marketing, sales, customer success, and revenue operations professionals. The OpsStars community includes the Annual Conference, Slack workspace, Podcast, and Awards. Join us! - The Customer Data Platform Resource
Customer Data Perspectives Podcasts Insights From Today’s Data and Marketing Leaders Watch or Listen Now
Stripe, HubSpot, And JP Morgan Are Buying Audiences. Why Acquiring Media Companies And Communities Is About To Explode - CB Insights Research
Instead of renting an audience, companies are realizing that owning their audiences and going direct can lower CAC and increase LTV. Here are our predictions for the media companies that technology and financial services companies should have on their M&A radar.
Future | Understand the Future and How to Build It
Future explores how technology is transforming our world—from crypto and biology to gaming and social networks.
We need new business models to burst old media filter bubbles
It’s time for us to think critically about how we can build business models that reunite information bubbles, so that people consistently get access to all sides of the story.
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