MSoM #038 | Understanding Performance Marketing
Listen on Apple, Spotify, Google and everywhere else.
Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Sabri Suby.
In this episode I am joined by Sabri Suby who calls himself the “Lord of the Internet.” He’s the founder of King Kong an Australian based digital advertising agency and the author of “Sell Like Crazy.” King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri.
In this episode we talk about the grind of digital advertising, building a growth mindset, “hustle culture”, Sabri’s views on performance marketing, the impact that privacy changes has on the how brands grow, building a business model around big tech platforms, why Sabri has golden records in his office and his ubiquitous online presence in the digital marketing industry.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Sabri on LinkedIn.
📚 Resources
