MSoM #040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation

Feb 7, 2023

Listen on Apple, Spotify, Google and everywhere else.

A conversation with Amanda Natividad.

In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online.

Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (, that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook!

In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Amanda on Twitter, LinkedIn, or her site.

📚 Resources

SparkToro | Audience Research at Your Fingertips
Our mission is to make it easy to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.
Start Here - Amanda Natividad
💁🏻‍♀️ Hi! I’m Amanda… I’m VP Marketing at audience research startup, SparkToro. But marketing is my third career. I was previously a tech journalist and a test kitchen cook. 👩🏻‍💻 Currently… ✅ I teach an intermediate-level content marketing course. Join the wait list for Cohort 4! ✅ Check out my…
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg
5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It)
We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone.
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