Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Josh Alvernia.
In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.
Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.
In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.
You can find Josh on LinkedIn.