MSoM #44| Ross Candido on the social stack and the evolution of social listening

Apr 21, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Ross Candido.

Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been instrumental in growing one of the longest-standing and influential media intelligence and social analytics platforms, and bringing Meltwater to new markets including South East Asia, China, UAE and South Africa, before landing his current role based out of Australia.

In this episode, we’ll talk about the social stack - all the tools that make up social marketing, public relations, and media monitoring. We talk about how social listening has evolved over time, the wide varieties of data available to companies from social channels, how insights are gained from media data, and how the way we socialise has changed.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

Meltwater: Media Monitoring & Social Listening Platform
Discover how Meltwater helps PR and marketing teams monitor media coverage across both news and social media and enhance brand management.
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
Free Guide: Marketing Trends to Watch in 2023
2023 marketing trends in content, digital, and social media marketing. From marketing in the Metaverse to the rise of short-form video, and more.
The State of Social 2023 APAC Edition
How is Social Media evolving in Asia Pacific? And what does that mean for you as APAC marketeer? Learn more in our free State of Social Report. Order now ►
Forrester Study: Meltwater’s Economic Impact
This commissioned Forrester Consulting study examines Meltwater’s Total Economic Impact™ on global brand management.
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