MSoM #45| Myles Younger on the convergence of Adtech and Martech

May 3, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Myles Younger.

Today I have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data at Media.Monks and prior to that he founded the Canned Banners dynamic ads platform which was acquired by Thunder in 2017. Writing and speaking frequently on digital media & advertising topics, Myles is a regular contributor to industry publications such as Adweek, AdExchanger, and AdMonsters.

In this episode Myles and I speak about… convergence of advertising and marketing tools, how third-party cookies are radically changing the industry, educational challenges in the industry and how AdTech can shake off its increasingly negative perception.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

Programmatic I/O 2023 Las Vegas | AdExchanger
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U of Digital - Making digital marketing a better industry through education
We take a customized, multi-medium, and evergreen approach to digital marketing education.
How Much of Adtech Will Get Eaten By Cloud Platforms?
A number of converging trends mean that many adtech functions may migrate to general-purpose Cloud Platforms like Google Cloud Platform, Amazon Web Services, or Snowflake. Instead of standalone prescriptive adtech products (a “DSP,” an “ad server,” a “CDP,” and so forth), advertisers’ stacks may tak
AI will make browsers obsolete, so don’t sweat the “death of the cookie” thing too much.
ChatGPT is a preview of how much LESS we’ll need all kinds of apps. In a few years’ time, clicking around a web browser will seem prehistoric.
Digital Privacy Is Now An Unstoppable “Three Body Problem” | Mobile Dev Memo by Eric Seufert
Digital Privacy Is Now An Unstoppable “Three Body Problem”. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.
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