MSoM #48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity

Jun 14, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Michelle Songy.

In this episode, Iā€™m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance at Coca-Cola and is an investor with a variety of funds.

In this episode, we talk about the problem of public relations, why companies want media attention, building a two-sided marketplace in media, what journalists really want and the impact of generative AI tools on the media industry.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

šŸ“š Resources

Press Hook - AI-Driven Media Relations & PR Platform - Press Hook
Press Hook is where brands and media meet. Create your media-ready press kit. PR software for press release distribution and earned media coverage.
Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.