MSoM #52 | Rajan Kumar on why companies fail to get the most out of Martech

Aug 9, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Rajan Kumar.

In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients’ internal capabilities, processes, and data-driven cultures, ensuring lasting outcomes can be achieved. Rajan is passionate about building high-performance teams through supportive culture and loves collaborating with forward thinkers.

In this episode we talk about the “Ferrari in the garage” problem in Martech, how leaders in enterprise brands thinking about investing into Martech, coordination problems in Martech, the path to progress, and the influence of personal ambition when buying and using Martech.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

Stacks on Stacks on Stacks: The Voices of MarTech Report Overview
This video is a recording from our Stacks on Stacks on Stacks: The Voices of MarTech Report launch in Melbourne. Rajan Kumar and Dr Jason Pallant dive into t…
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