MSoM #54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale

Aug 23, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Adam Furness.

In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles.

Adam is also the co-chair of UnLtd, a social purpose organization connecting the media, marketing, and creative industries with charities and helping children and young people at risk.

In this episode, we talk about the return of the affiliate, and how privacy pressures on the digital marketing industry are bringing about a renewed interest in partnerships, affiliate marketing, and new ways to scale up content marketing efforts with influencers, bloggers, content creators, and publishers.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

đź“š Resources

Partnership Automation: Key to Partnership Success - - the world’s leading partnership automation platform discovers, manages, protects, optimizes all partnership channels.
UnLtd: Power to help
UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk.
New Balance and UNiDAYS step up partnerships program
Watch this video to see how New Balance and UNiDAYS found the technology to discover Student Ambassadors, track and manage links, and pay partners out reliably
How Zero Co cleaned up its partnership management | CASE STUDY
Read this case study to see how Zero Co ditched single-use plastices and manual processes, scaled up, and connected with a much larger audience
HubSpot gains 50%+ increase in affiliate revenue
Affiliate partnerships were a key component of HubSpot’s marketing strategy, but there were limitations with its previous platform: lack of reporting and payout flexibility, and difficulty recruiting partners. With’s help, HubSpot was able to: - Increase affiliate revenue and signups b…
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