MSoM #54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale
Listen on Apple, Spotify, Google and everywhere else.
Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Adam Furness.
In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles.
Adam is also the co-chair of UnLtd, a social purpose organization connecting the media, marketing, and creative industries with charities and helping children and young people at risk.
In this episode, we talk about the return of the affiliate, and how privacy pressures on the digital marketing industry are bringing about a renewed interest in partnerships, affiliate marketing, and new ways to scale up content marketing efforts with influencers, bloggers, content creators, and publishers.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Juan on LinkedIn and Twitter.
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