MSoM #56 | Michaela Aguilar on the Martech buying problem and the role of education

Sep 6, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Michaela Aguilar.

In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics.

In this episode, we talk about the connection between education and Martech utilization, solving some of the education problems in the Martech industry in Australia, and how marketers should be thinking about and buying tech.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

Acoustic Connect: Connect the Dots from Campaign to Conversion
Discover the first-of-its-kind, intent-based multichannel marketing platform
Marketing Technology Certificate
Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.
Women In Data
A community for people in digital and data
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