TMW #161 | Wednesday Martech Briefing

Feb 7, 2024

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

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Publicis and WPP go all-in on AI, Iterable and Hightouch announce Smart Ingest, and HubSpot moves upmarket

Here’s the week in Martech: 

  • Publicis and WPP go all-in on AI: No such thing as agency groups anymore; only tech companies.
  • Iterable and Hightouch announce Smart Ingest: Making data warehouses more accessible to marketers. 
  • HubSpot moves upmarket: SMBs beware.
  • Everything else: TikTok tests automatic shoppable videos, the US Senate blasts social media execs over child safety, Threads keeps growing, the rise of citizen automation, post-cookie concerns for publishers, and more.

👇 Here’s everything you’ve missed in marketing and tech this week.

📰 Latest Developments

Publicis Groupe & WPP go all-in on AI. Do you believe in coincidences? Well, you better start believing in them because last week, two of the world’s largest marketing agency holding companies, Publicis Groupe and WPP, both announced strikingly similar investments in AI. Publicis plans to invest €300M over the next three years into its CoreAI platform, which will support internal processes such as software development and operations, as well as client-facing outputs in media planning and buying, business intelligence and marketing strategy, and personalized content creation. In the lead-up to WPP's Capital Markets Day, where the company takes investors and analysts through its strategy, the UK-based holding company announced that it plans to invest £250M into AI this year alone, albeit not giving many details as to what exactly that investment will look like. Over the last decade, as Martech has grown into the behemoth of an industry that it is today, classic creative agency groups have increasingly pivoted towards becoming technology companies through acquisitions and restructuring. Given AI is the tech-du-jour, it was only a matter of time before the big boys in Agency Land did what they do best: rebrand. Publicis | WPP

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Stay Curious,

Keanu Taylor

Make sense of marketing technology.

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