TMW #180 | State of the Nation: Australia – An MWF report from the frontlines of Martech

Jun 23, 2024

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State of the Nation: Australia – An MWF report from the frontlines of Martech

Download the first-ever Martech World Forum State of the Nation report for Australia.

"For my entire career, I’ve been hearing about Australia being two to three years behind the UK and often more in the USA. But I’ve got to say, that has not been my experience because here in Australia, right here in this room are some of the most innovative, adaptable, thoughtful and creative marketers and technologists in the world”

This was the opening salvo from Martech World Forum Melbourne chairperson Troy Muir, a seasoned Martech professional leading digital and experience for some of Australia’s most iconic brands such as Movember, Coles, and the National Heart Foundation. 

Indeed, at MWF Melbourne, we uncovered more than just a series of talks, workshops, and debates, but the passion, energy, and intelligence that is poured into the Australian Marketing technology practices in some of the country’s largest brands every single day.

And now we’re sharing what we uncovered in our State of the Nation: Australia report. 

What you will find in this report is a snapshot of the Australian Marketing Technology sector: Its challenges, triumphs, and unique innovation from the perspective of our contributors, partners, and delegates. 

Learn from Canva’s data science leader on how the company is evolving its attribution and analytics capabilities out of the ashes of privacy reform, or how real estate juggernaut REA Group built the “Martech Team from the Future” over three short years, and Health Insurance provider Medibank’s approach to operationalizing generative AI for enterprise scale. 

That and plenty more in this week’s special edition of the TMW newsletter. How is Australia punching above its weight on the global stage in Martech mastery? 

Find out by clicking HERE to download the report.

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