TMW #166 | Wednesday Martech Briefing

Mar 13, 2024

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

👋 Get TMW every Sunday

TMW is the fastest and easiest way to stay ahead of the Martech industry. Sign up to get TMW newsletters, along with a once-a-month complimentary Sunday Deep Dive. Learn more here.

The EU’s App Store revolution, the DMA is burdening consumers, why Meta is obsessed with AI

Here’s the week in Martech:

  • The EU’s App Store revolution: Decades of regulation is happening in weeks.
  • The DMA is burdening consumers: Digital gatekeepers respond to the DMA.
  • Why Meta is obsessed with AI: AI could be steroids for its advertising business.
  • Everything else: LiveRamp reported for unlawful data processing, TikTok told to divest or be banned, Twilio won’t sell Segment, Klarna provides a glimpse into the AI future, and more.

👇 Here’s everything you’ve missed in marketing and tech this week.

📰 Latest Developments

The EU's App Store revolution. The 1917 Russian Revolution marked the end of the Romanov dynasty and centuries of oppressive imperial rule in Russia. It also inspired Vladimir Lenin to observe that when it comes to political change, "there are decades where nothing happens; and weeks where decades happen." Although not nearly as violent, the EU's recent revolution against Apple's App Store monopoly proves Lenin's observation true. In mid-February, the Financial Times reported rumours that, following a complaint by Spotify, the European Commission would fine Apple €500M for anti-competitive behaviour regarding the App Store rules for music streaming services. That turned out to be a €1.84B fine instead. As this was happening, Apple terminated Epic Games' European App Store account after the Fortnite developer announced plans to launch a rival app store; days later, Apple re-instated them. Epic Games, Spotify, and regulators alike hailed these moves as wins for the newly enforceable Digital Markets Act (DMA), with the EU claiming that "for a decade, Apple abused its dominant position in the market." So, Apple has been abusing its power for a decade? The original Spotify complaint was submitted in 2019, and Epic Games was first booted off the App Store in 2020 – what took so long? If we are ever to get to a level playing field, we must hope that decades of drift can be corrected by weeks where decades of overdue regulatory action occur. Fine | Epic Games Retreat 

🔓 Are you ready to join the PRO's?

Get the entire Wednesday Martech Briefing and all of our newsletters every week with TMW PRO. It's the easiest and fastest way to make sure you're fully informed on how the marketing technology industry is evolving. 

Here’s what some of our existing TMW PRO members have to say;
“TWM is a finger on the pulse of what's happening, with the clarity of insight to see the important patterns underneath the noise” – Scott Brinker (VP, Hubspot).

“I recommend TMW to all leaders who are customer-focused and transforming companies via digital technologies” – Kazuki Ohta (CEO, Treasure Data).
“I've subscribed to many Marketing newsletters, but TMW is at the top of my list with the most valuable content for marketing professionals" – Lilly Lou (Marketing Director, Icertis).
TMW PRO is an invaluable resource that’ll help you to truly transform and future-proof your career in Martech. 

Are you ready to join the PRO's?

If the answer is yes, CLICK HERE.

Stay Curious,

Keanu Taylor

Make sense of marketing technology.

Sign up now to get TMW delivered to your inbox every Sunday evening plus an invite to the slack community.

Want to share something interesting or be featured in The Martech Weekly? Drop me a line at

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.