TMW #174 | Wednesday Martech Briefing

May 8, 2024

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

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The future of Search and AI, more problems for the Privacy Sandbox, double trouble for DoubleVerify

Here’s the week in Martech:

  • The future of Search and AI. The implications of Google’s antitrust trial on AI.
  • More problems for the Privacy Sandbox. Is open-sourcing the answer?
  • Double trouble for DoubleVerify. Conflicts of interest in Ad Land.
  • Everything else: Publishers’ AI double bind, retail media’s inflection point, identity sharing in the CDP, AI chatbots haven’t killed search, and more.  

 👇 Heres everything you’ve missed in marketing and tech this week.

📰 Latest Developments

The future of Search and AI. The Antitrust Trial of the Century™ concluded last week with Google and the US Department of Justice (DOJ) delivering closing arguments as to whether the company engaged in anticompetitive practices by paying web browsers and device manufacturers to make Google their default search engine, including paying Apple $20B to be the default on Safari. Google’s fate is now in the hands of the presiding judge, although this hasn’t spooked investors, who sent the stock soaring 14% following Alphabet’s Q1 earnings call last week. A good chunk of investor enthusiasm is driven by the potential of Google’s AI capabilities; according to reports, the search giant is in talks with Apple to make Gemini the default large language model (LLM) for iPhones. Google, Apple, defaults… sounds familiar, doesn’t it? Big Tech has a big lead in the AI arms race, so allowing them to steer consumers on AI would repeat the sins of Search all over again. Whatever precedent is set by the result of the Google Search trial will have a massive bearing on whether we all “Gemini it” in the future when prompting AI. Closing Arguments | Earnings | Gemini on iPhone

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Stay Curious,

Keanu Taylor

Make sense of marketing technology.

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