MSoM #029 | Evolving automated marketing

Aug 17, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Anu Shukla.

In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Formerly, she was the Founder and CEO of Offerpal Media (aka Tapjoy, Inc. which was sold for $400 mm cash in Jan 2022), and she was the Founder and former CEO and Director of MyBuys Inc.  (formerly Rubiconsoft) a venture-backed company acquired in 2011 for  $200mm she started in 2002. Anu was the founder of Rubric, Inc one of the pioneers in Enterprise Marketing Automation 19 years ago, before the category existed. She is also a Venture Partner at supporting and mentoring under-represented black, women, LatinX and other minority founders.

Ms. Shukla served on the Board of Directors of Forum for Women Entrepreneurs and Executives, International Museum of Women ( and the Advisory Board for the Leavey School of Business, Santa Clara University.

In this episode we talk about the wonderful world of marketing automation. Anu has seen the development of the marketing automation space for more than 20 years, building solutions and innovating right back in the 90’s. We talk about the history of automated marketing, why Anu’s all in on conversational AI, and where it’s all heading.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Anu on LinkedIn.

📚 Resources

It’s the AI edition
This newsletter now passes the Turing test
Marketing Automation Platform Comparison Rubric | LeadMD
I was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they…
Home Page - is the leading conversational automation platform for personalized interactions at scale. HIPAA-compliant AI chat that delivers 103% better outcomes through richer interactions and actionable insights.
Enterprise marketing automation are three of the hottest buzzwords on the lips of the venture capital community and one of the best EMA prospects, Rubric

Juan Mendoza

Juan Mendoza is an expert in researching global media, marketing, data, and technology trends. He is the CEO of The Martech Weekly, a media and research brand with subscribers in over 65 countries.

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