Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

86 posts
•
Melbourne, Australia

TMW #066 | Martech talent is a supply-side problem, the advertising triad and Amazon’s interest in HubSpot

2 days ago • 11 min read

TMW #065 | Do CDPs have a future? B2B SaaS after the IPO, EU digital regulation intensifies.

9 days ago • 10 min read

MSoM #016 | Experimentation and the ROI myth

9 days ago • 2 min read

TMW #064 | Braze and next-gen marketing automation, the SaaS mountain and Nike enters the metaverse.

16 days ago • 9 min read

TMW #063 | The SuperApp race, Adtech is alive and well, and Microsoft’s CX platform

23 days ago • 8 min read

TMW #062 | The politics of digital identity, eCommerce spending hits $200B, and the largest fundraise in CDP history.

a month ago • 9 min read

MSoM #015 | The next era of digital advertising

a month ago • 1 min read

TMW #061 | Facebook's metamorphosis, the advantage of digitally native brands, and what's going to replace the cookie?

a month ago • 12 min read

MSoM #014 | The role of marketing media

a month ago • 1 min read

TMW #060 | The hard problem of personalization, Apple’s ad business, and legislating digital identity.

a month ago • 8 min read

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