TMW #156 | Wednesday Martech Briefing
Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.
👋 Get TMW every Sunday
TMW is the fastest and easiest way to stay ahead of the Martech industry. Sign up to get the full version delivered every Sunday for this and every TMW, along with an invite to the TMW community. Learn more here.
Google’s Gemini, Reddit’s ad strategy, and regulating AI
Here’s the week in Martech:
- Google’s Gemini: The next iteration of Generative AI?
- Reddit’s ad strategy: Taking steps to building a proper ad network
- Regulating AI: An overview of what the UK, EU, and US are doing
- Everything else: Twilio’s over-investment in Segment, Martech acceleration, Gmail’s new rules for bulk email, killing the algorithm, and “promot-ographers”
👇 Here’s everything you’ve missed in marketing and tech this week.
Google’s Gemini. This week Google announced Gemini, the direct competitor of OpenAI’s GPT-4 LLM. The announcement came with a splashy image recognition demo that presents a person drawing things, speaking to the program, and showing the camera items. However, the BBC found that the viral video was edited to show faster responses, and that the AI was not responding to voice or video at all. Despite this, the underlying tech shows a remarkable level of contextual awareness and interaction with multiple modes of information. Google’s plan with this app is not to release a specific chatbot or image recognition program, but to embed the technology into its suite of products, including integration with the Bard AI chatbot. You can imagine this kind of real-time recognition being deployed in stores and on websites and apps as customers interact with their environment. Early days, but this seems like the next building block for Generative AI. Link. BBC. Video.
🔓 Are you ready to join the PRO's?
Get the entire Wednesday Market Review and all of our newsletters every week with TMW PRO. It's the easiest and fastest way to make sure you're fully informed on how the marketing technology industry is evolving.
Here’s what some of our existing TMW PRO members have to say;
“TWM is a finger on the pulse of what's happening, with the clarity of insight to see the important patterns underneath the noise” – Scott Brinker (VP, Hubspot).
“I recommend TMW to all leaders who are customer-focused and transforming companies via digital technologies” – Kazuki Ohta (CEO, Treasure Data).
“I've subscribed to many Marketing newsletters, but TMW is at the top of my list with the most valuable content for marketing professionals" – Lilly Lou (Marketing Director, Icertis).
TMW PRO is an invaluable resource that’ll help you to truly transform and future-proof your career in Martech.
Are you ready to join the PRO's?
If the answer is yes, CLICK HERE.
Stay Curious,
Make sense of marketing technology.
Sign up now to get TMW delivered to your inbox every Sunday evening plus an invite to the slack community.
Want to share something interesting or be featured in The Martech Weekly? Drop me a line at juan@themartechweekly.com.