MSoM #008 | The optimisation step change
Listen on Apple, Spotify, Google and everywhere else.
Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.
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Today I’m joined by Juliana Jackson, and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF.
Omniconvert has been working to redefine the category of optimization with a focus on what’s called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what’s on the horizon.
Listen on Apple, Spotify, Google and everywhere else.
📚 Resources
Jobs to be done framework - HBR
The Ultimate Customer Value Optimization Guide