MSoM #008 | The optimisation step change

May 22, 2021

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas and important work.

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Today I’m joined by Juliana Jackson, and Valentin Radu. Valentin is the founder and CEO and Juliana, Chief Evangelist of Omniconvert. Omniconvert is a global optimization and personalization platform used by eCommerce businesses around the world, including Samsung, Avon, and WWF.

Omniconvert has been working to redefine the category of optimization with a focus on what’s called CVO “Customer Value Optimization” which looks at optimizing the entire customer journey, not just your website. We talk about why Omniconvert has this focus on CVO, how they see the optimisation industry changing and what’s on the horizon.

Listen on Apple, Spotify, Google and everywhere else.

📚 Resources

Jobs to be done framework - HBR

CVO Academy

The Ultimate Customer Value Optimization Guide

You can find Valentin on Linkedin and Twitter.

You can find Juliana on Linkedin and Twitter.

Juan Mendoza

Juan Mendoza is an expert in researching global media, marketing, data, and technology trends. He is the CEO of The Martech Weekly, a media and research brand with subscribers in over 65 countries.

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