Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas and important work.
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In this episode of Making Sense of Martech, I’m joined by Ben Mosior, who goes by the moniker of “hired thought." Ben is a writer, podcaster, and strategy consultant who is focused on the principles behind Wardley Mapping, a novel way to work out how to connect your strategies to your customers and their needs.
Ben has been featured numerous times in The Martech Weekly Newsletters, including Ben’s article - Nobody Cares About Your Precious Framework. We talk about the dysfunctions of product and digital teams in enterprise organizations, how Wardley Mapping works, and creating situational awareness to help teams understand their customers and the competitive landscape better. We also talk about the complex nature of language in emerging industries such as technology, the various stages of company evolution within commercial systems, and connecting purpose to work across organizational structures.