MSoM #013 | Creativity and process in marketing

Oct 24, 2021

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode, I’m joined by Tessa Court, the CEO of Intelligencebank, a business process software company servicing marketers across more than 55 countries.  Intelligence bank was recently featured in TMW for a research piece on the state of content regulation and the concept of Design and Distribution Obligations.  

Intelligencebank is an interesting software company in that it offers a way for marketers to manage all of the complexities of marketing, across digital asset management, aligning teams on brand, organizing resources, and streamlining business processes. Not many companies share this unique space - building technologies that address the acute needs of marketers in enterprise companies. We talk about the rise of technology companies in the marketing operations arena, why they are needed, and how they significantly change the way marketing teams come up with and execute ideas.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Tessa on LinkedIn

You can find IntelligenceBank here


📚 Resources

Marketing compliance is a business-critical practice

TMW #047 | Do we need marketing operations?

The Agile marketing manifesto.

Marketing Technology Landscape Supergraphic (2020)

Jarvis

Try Pencil

Welcome to Your Bland New World

Why does every advert look the same? Blame Corporate Memphis

We're Not Really Strangers

Lidl cancels SAP introduction having sunk €500 million

The Human Side of Scaling Your Business

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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