MSoM #014 | The role of marketing media

Oct 31, 2021

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode, I’m joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and for marketers. Brittany has been working in media for marketers for more than a decade, working in an editorial capacity for SaaS, NFPs, and academia.

She’s been supporting marketers around the world with rich and helpful content and giving plenty of feedback and advice to marketers who are publishing daily. Today we discuss the state of the marketing media landscape, what has changed over the last few years, and the philosophy behind community-led media companies.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Brittany on LinkedIn and Twitter


📚 Resources

Better Marketing

The decline in print media

What is (and isn't) 'content marketing'?

Stratechery

The Multi SKU creator

Jack Butcher - How To Actually Get Paid In The Creator Economy

Journalists Are Leaving the Noisy Internet for Your Email Inbox

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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