MSoM #019 | Leading Martech teams from the inside

Jan 30, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Medibank Australia. Jon’s career as a marketing technology team builder has spanned roles such as leading the Martech function for a number of bluechip companies across the region and guiding the establishment of marketing technology platforms for one of Australia’s largest IT companies.

He’s passionate about enabling diverse teams to deliver big projects for big brands. Today we’re talking about just that - How to establish marketing technology in an enterprise environment, what it takes to acquire and implement Martech from a practitioner’s perspective and what can we learn about building high-performing teams in an industry which is rapidly changing.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Jon Goh on LinkedIn.


📚 Resources

TMW #052 | The next privacy horizon

Scott Brinker - Marketing Technology Landscape Supergraphic

Jon Goh - Medibank's Criteria for Change

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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