MSoM #021 | Understanding open data

Mar 3, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


Today I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration layer between Clearbit’s data profiles and marketing and sales tools like CRMs, MAPs, and CDPs.

Kevin has worked across the B2B SaaS space serving in multiple revenue and marketing executive roles. Today we’re talking about where Clearbit fits into the data privacy ecosystem, the evolution to data activation, and how brands leverage open data sources to drive marketing and sales.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Kevin Tate on LinkedIn and at clearbit.com


📚 Resources

Clearbit's data activation platform announcement.

B2B sales: Omnichannel everywhere, every time

The 2021 Salestech landscape

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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