MSoM #022 | The state of Martech education

Mar 27, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry.

The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community.

When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, continuous, and community-centric. Carlos’ perspective on education challenges some of the norms around how the marketing technology industry approaches education in the industry and is one of the most holistic providers in the space. We talk about how and why Carlos founded The Martech Alliance, his philosophy on Martech education, and where he sees the future of training happening in this space.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Carlos on LinkedIn and at The Martech Alliance.


📚 Resources

TMW #068 | The state of Martech education

Higher Ed 2.0 (What We Got Right/Wrong)

The Failing and the Fixing of Advertising Education

Martech Alliance: The Martech Report 2022

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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