MSoM #023 | The history of media disruption

Apr 11, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organisations servicing the marketing, advertising, and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. The newsletter is based on his first book of the same title. Media Unmade surveying more than a decade of technology disruption in media, publishing, and advertising.

Tim has a unique perspective on how technology has changed the landscape of media as he’s been in the room seeing the decisions play out as leaders adapt to a changing environment of content consumption and consumer change. In this conversation we talk about just that, what exactly did the last decade look like throughout this change, why Tim has pivoted to newsletters, and what is driving media innovation today.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Tim Burrowes on LinkedIn, Twitter, the Unmade newsletter and you can find his latest book - Media Unmade here.


📚 Resources

Tim Burrowes’ Media Unmade is definitive media history

Meta just suffered the largest one-day wipeout in US corporate history. Its valuation slumped by nearly $240 billion.

Who gets to decide which media companies are deserving: Facebook or the ACMA?

Big tech didn't change the news, CNN did.

Did Australia's standoff against Google and Facebook work?

Why news publishers are using non-news content to hook readers and turn them into subscribers

Publishers baulk at outcome of Facebook Australian News Fund

News by the ton: 75 years of US advertising

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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