Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context into what's featured every week by interviewing the people behind the research, ideas, and important work.
In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing operations platform across R&D, innovation, and customer success.
We talk about the upcoming Martech Day event, the first event of its kind that both Frans and Scott Brinker have announced where they are will be unveiling the much anticipated 2022 global Martech landscape, the latest research into the category, and presenting the annual “Stackies” awards which showcase how companies of all shapes and sizes visually present their marketing technology stacks in their business.
Join the Martech Day event on May the 3rd here.