MSoM #025 | The state of SEO

Jun 10, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.


In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia.

Grant has worked across a number of industries including tourism but in recent years has focused his work on supporting local businesses with digital publishing and SEO capabilities. In this episode, we talk about the state of SEO in the industry, how experts approach the discipline, and its role in the digital economy.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Vahe Arabian at State of Digital Publishing

You can find Grant Shankster at We Are Eva


📚 Resources

The BOM website doesn’t care about Google and it's beautiful

Disrupting google search

Is Google Search dying?

In this new multichannel world, SEO is not just for enthusiasts

SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic

Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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