MSoM #026 | The creativity crisis
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Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store.
Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there’s anyone in the marketing technology industry who knows how to inspire creativity in some of the world’s leading brands it’s Cydney. Today we’re talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great “blanding” and how Cydney thinks about the creative process in the enterprise.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Cydney on LinkedIn
📚 Resources
Georgi Mirazchiev, Digital Marketing Specialist, UK, Bynder
Biljana Cvetanovski
Rishad
Tony Ulwick
Ben Schott