MSoM #034 | Building the CDP category

Oct 24, 2022

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Kazuki Ohta & Mike Anderson.

In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space.

We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy pressure put onto the industry and the role of the CDP when building digital capability. And we also touch on how big tech is increasingly encroaching into the market and what it means for people building CDP solutions from the ground up.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Kazuki Ohta on LinkedIn

You can find Mike Anderson on LinkedIn.

📚 Resources

Reclaim customer-centricity to power exceptional experiences & build trust
Reclaim customer-centricity to power exceptional experiences & build trust
Customer Data Platform - Tealium
Tealium is a customer data platform (CDP) that connects your data so you can connect with your customers!
TMW #065 | Do CDPs have a future? B2B SaaS after the IPO, EU digital regulation intensifies.
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