MSoM #50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce

Jul 12, 2023

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.

Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.

A conversation with Roger Dunn.

In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies.

Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more. On the Agency side, Roger has also help created the Amazon Academy & Amazon Unboxed event at GroupM, building strong relationships with key partners like Amazon, eBay & Woolworth's Cartology.

In this episode, we talk about the rise of retail media and where it sits in the broader media landscape, how it compares to other type of media, the current silos and inefficiencies, navigating the trade-offs between ads and experiences as well as channels and opportunities.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Juan on LinkedIn and Twitter.

📚 Resources

TMW #104 | The rise of Retail Media
👋 Get TMW every SundayTMW is the fastest and easiest way to stay ahead of the Martech industry. Signup to get the full version delivered every Sunday for this and every TMW, alongwith an invite to the TMW community. Learn more here.[] ----------------…
WTF is Retail Media? A Criteo/Digiday Guide | Criteo
What, exactly, is retail media? And why is it trending right now? Learn three reasons why retail media is on the rise.
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