Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Chris Baker.
In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry.
In this conversation, we’ll talk about his perspectives on Generative AI from looking at how it affects small and large businesses to how it's impacting content quality, and how you should build a defensible brand strategy in an environment where anyone can make content and scale it up effortlessly with Generative AI
You can find Chris on LinkedIn.