Welcome to the second episode of Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.
Making Sense of Martech (MSoM) is an extension of the TMW newsletter in a few ways. Each week people ask me to go deeper into the most popular topics of the newsletter. This is how I'm going about it, interviewing the people behind the research, ideas and important work featured in The Martech Weekly and sharing those recorded conversations here.
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In this episode of MSoM, I'm joined by Ben May the Founder and MD of The Code Company and Co-founder at Publisha. We talk about the downstream impact of the news media bargaining code and how it changes how pubslishers do business. Ben has over a decade of experience working with news publishers and media businesses in Australia, particularly from an infrastructure front, building the digital solutions that make news publishers run on the internet. We talk about how media companies should approach Google’s News Showcase from an audience, discoverability and data front, the idea of a walled garden approach to hosting news, the real value of Facebook audiences for publishers, and how media companies are already investing into deleveraging the influence and risk associated with big tech.
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