Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Benjamin Shapiro and Phil Gamache.
Benjamin is the founder of I Hear Everything and a prolific podcast host who oversees three big tent podcasts; The Martech Podcast, Voices of Search, and the Revenue Generator Podcast along with a number of bespoke audio projects. Benjamin is a media entrepreneur who started his journey with The Martech Podcast and has scaled to more than 2,000 published episodes achieving more than 2 million downloads.
Phil is the co-founder of the Humans of Martech Podcast, a show that helps early-stage marketers to level up by discovering the constantly evolving world of marketing technology. It’s a side project that Phil and his co-founder Jonathan Taylor manage alongside Phil’s full-time work in lifecycle and growth marketing.
Today we’re talking about what it looks like to run a podcast in the Martech industry. Between Benjamin, Phil, and myself our approaches to content creation are as diverse as they are interesting. We discuss what it takes to break into podcasting, how it’s done well and how it’s shaped our perspective on the industry.