TMW #157 | Wednesday Martech Briefing

Dec 20, 2023

Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.

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Regulators kill the Adobe Figma deal, Salesforce applies AI to unstructured data, and OpenAI starts dealmaking with publishers

Here’s the week in Martech: 

  • Regulators kill the Adobe Figma deal: Is this a good or bad thing for M&A? 
  • Salesforce applies AI to unstructured data: Tackling the harder problem of LLM customization 
  • OpenAI starts dealmaking with publishers: A deal with the devil awaits 
  • Everything else: Cookie deprecation now! ByteDance is building an LLM, CDP market to grow to $20.5 Billion, late-stage UX, publisher crisis, AI can discover new ideas, and making ads on your coffee break 

 👇 Here’s everything you’ve missed in marketing and tech this week.

📰 Latest Developments

Regulators kill the Adobe Figma deal. If you've ever had to pay a termination fee for a mobile contract or gym, then you'll understand Adobe's current pain. The only difference? Adobe had to pay $1B to pull out of their $20B deal. As I recently wrote, and despite the mega cancellation fee, this might suit Adobe, who can now pivot towards investing more heavily in incorporating GenAI into their design tools. The fact that Adobe pulled the plug on the acquisition is another win for regulators, who are increasingly active in clamping down on anti-competitive behavior amongst Big Tech. It's also a big win for the European Martech industry. There is still a real risk that overregulation leads to Europe being left behind - particularly in terms of innovation and AI - but in this instance, Adobe decided that without Europe, buying Figma wasn't worth it. The EU clearly has the desire to regulate more forcefully; they might just have the scale and significance to make an impact beyond their own borders, too. Link

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Juan Mendoza

Juan Mendoza is an expert in researching global media, marketing, data, and technology trends. He is the CEO of The Martech Weekly, a media and research brand with subscribers in over 65 countries.

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