TMW Special Edition | Three Trajectories for 2024: Part 2

Jan 7, 2024

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Three Trajectories for 2024: Part 2

Happy New Year! And welcome back to our special edition over the holiday break: Three Trajectories for 2024. You can check out the first edition here: Customer identity is going to get messy. Let’s get to our second edition.

Here’s part two: Generative AI will start spiraling

2023 was clearly the year of Generative AI, and what a year it was. But 2024 will be the year of witnessing its decline. The main protagonist in the rise of Generative AI is OpenAI, a company that clinched 100 million users and $1 billion in revenue for ChatGPT… in 12 months. That’s something to write home about. In fact, there are now hundreds of billions of dollars pouring into AI, with most of that going to OpenAI. 

But it’s not just all VC speculation. Generative AI has also seen a huge swath of large corporations adopt the technology in some shape or form.  

So clearly the hype is substantiated. A lot of capital was invested into this category over 2023 with some incredible utility and value, with major corporations all over the world adopting the technology. But hype always ends. 

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Juan Mendoza

Juan Mendoza is an expert in researching global media, marketing, data, and technology trends. He is the CEO of The Martech Weekly, a media and research brand with subscribers in over 65 countries.

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