TMW PRO v2: An Announcement
A bunch of people emailed in about last Wednesday's newsletter where I hinted towards a VERY important TMW announcement…
Now, as much as I enjoy watching you squirm in eager anticipation…
I decided to put together a quick update to keep all you Martech aficionados in the loop 😉
For several months now, we've been hard at work behind the scenes here at The Martech Weekly…
And today, with TMW 100 wrapped up and Black Friday quickly approaching…
It feels like the perfect time to reveal what we’ve been up to.
Many of you are already familiar with TMW Pro…
Our premium version of The Martech Weekly.
But before we dive into that, let me be clear…
We all know that Black Friday is right around the corner…
Meaning your inbox is already overflowing with endless ‘special’ offers and discounts…
But what I’m about to share with you over the next 60 seconds…
Is NOT just another Black Friday deal…
It’s a complete revamp of TMW Pro…
Tailored to what you need and want…
What dozens of conversations with our readers have told us…
And it’s unlike anything we've ever offered before.
You see, it’s not just about a weekly newsletter anymore…
It’s about offering you a deeper understanding of the world of Martech…
It’s about being challenged and inspired by this great industry….
It’s about building a space where you can continue to learn and grow…
Where you can connect with other professionals…
And most of all, where you can focus on future-proofing your Martech career.
At TMW, we understand that the Martech landscape is constantly evolving…
So we’re all about making sure you stay ahead of the curve.
We’re committed to making it easier than ever before to stay informed, connected, and ahead of the game.
Yes, our weekly newsletters keep you up-to-date with industry trends…
But they only scratch the surface of the Martech world.
And recently, we recognized there was something missing…
Something far more substantial and valuable we could offer…
So over the past 12 weeks, amidst all the preparation for TMW 100…
I’ve been reaching out to our valued TMW Pro members.
I've been listening to what they appreciate about TMW Pro…
But more importantly…
I've been paying attention to what they really need from TMW Pro.
Well, as it turns out, our members are hungry for more…
A LOT more.
Let me assure you; we’ve heard you loud and clear…
And have spent the last six weeks…
Reimagining how we can bring you the latest and greatest in the world of Martech.
We’re ready to deliver…
So without further ado, here’s what’s in store:
This Black Friday, we're taking a significant leap forward by launching a new and improved version of TMW Pro…
And we’ll be giving you the opportunity to access more valuable content and features than ever before.
As I said, this is NOT just another Black Friday offer…
This is a complete transformation of how we cover Martech.
So here’s how it works;
Moving forward, our free subscribers will still get a taste of the action with one free Sunday newsletter every month and the first story from our Wednesday Market Briefing every week.
However, the rest of the content and features will be exclusively available to our TMW Pro members.
We're dedicated to delivering exceptional value, and we’re confident this is a significant step in the right direction.
In fact, we believe that as our information ecosystem degrades...
Creating genuine, thoughtful, and critical industry insight has a transformational effect on people’s careers…
And that’s worth investing in.
We're not just offering you a newsletter; we're building a space where you can learn, grow, and connect with fellow Martech professionals.
Okay, let’s break it down…
Firstly, when it comes to our existing TMW Pro package, we’re renaming it to TMW Pro Basic…
And we’re going to make it even more accessible than ever before!
Just as a reminder, TMW Pro Basic includes:
- Access to Our Sunday Deep Dive: Dive even deeper into Martech with our exclusive Sunday newsletter - now only available to TMW Pro members.
- Wednesday Market Briefing: The latest news, ideas, data and insights to help you quickly understand how the landscape is changing.
- TMW Vault: Access, search and discover our rich repository of research and content.
As for the pricing…
Well, we’ve traditionally offered TMW Pro Basic at an annual price of US$299…
But that’s about to change…
Because starting next week…
We're introducing a monthly subscription option for TMW Pro Basic…
This is something we've never offered before.
The original annual price of $299 works out to $25 per month…
But I think we can do a little better than that…
So here’s what’s up…
Once this offer launches, you’ll be able to grab monthly access to TMW Pro Basic for only $15 per month…
Making it more accessible than ever before to keep up-to-date with the latest industry trends!
But that’s not all…
Because we're also offering a significant discount on our TMW Pro Basic annual subscription…
Meaning instead of the usual $299…
You can grab annual access for only $150 - that's a 50% discount!
And just to sweeten the deal even more…
We'll freeze the price for the life of your subscription!
Pretty exciting, right?
But that is still only the very tip of the iceberg…
Like I mentioned, our weekly newsletters are invaluable and they keep you up-to-date with the changing landscape…
But they still only scratch the surface of the Martech world…
There’s something else that we’ve been keeping under wraps over the past few months…
Something that will truly transform and future-proof your career in Martech…
And now is the perfect time to unveil it all…
We’re calling it TMW Pro Advantage; the most valuable and actionable resource ever offered to professionals in the Martech industry.
Here’s what's included:
TMW Pro Advantage will still deliver everything included in TMW Pro Basic (i.e. your favorite Wednesday and Sunday newsletters along with the TMW Vault)...
But we're also adding a range of exciting bonuses starting in January 2024:
- TMW Pro Forum: Connect with like-minded professionals through our exclusive TMW Pro Advantage forum, where you can network, participate in discussion, and participate in Q&A’s with other members of our community via WhatsApp.
- Case Study Deep Dive: Get access to our newly formed case studies where we dive into some of the top performers in the Martech world once a month.
- Downloadables: Access modifiable downloads of the famous TMW charts to use in your own presentations and work.
- Early Discounted Access to TMW Events: Our soon-to-be-announced international events are coming in 2024, slated for Melbourne, San Francisco, and London. Get early-release tickets with 25% off prices, a saving of over $300!
- The Weekly Wrap Show: A new weekly 15-minute podcast where the TMW research team discusses the week in Martech, only available for TMW Pro Advantage customers.
- Exclusive TMW partner offers: Starting with a free 12-month MarketingOps.com Pro membership (saving you $200), the hottest place to build a career in marketing and revenue operations! This is just the start, we'll be rolling out more offers in 2024!
Now, how do you unlock all these exciting features?
Well, once we release TMW Pro Advantage to the broader public…
We’ll be charging US$499 per year…
Which is still a heck of a deal – this is truly going to be a revolutionary resource to anybody in the Martech industry...
But for YOU, my amazing TMW readers…
I want to do everything in my power to make this as accessible as possible…
Because TMW Pro Advantage truly is an investment into your future…
It has the power to accelerate your career…
To push you to new heights…
And to allow you to conquer the ever-evolving world of Martech.
I want that for you…
So, this is what I offer:
You won’t pay $499 like everyone else…
You won’t pay $399…
You won’t even pay $299…
Because I’m going to do you one better…
I’m going to give you the opportunity to secure one year unlimited access to TMW Pro Advantage for only $249…
Yes - only $249 – that's a 50% discount and it’s only available to existing TMW readers (a.k.a. YOU ).
And of course…
We'll still freeze the price for the life of your subscription!
Okay, that was a LOT…
So here’s a quick recap…
This is a once-off BFCM offer that will go live during next Wednesday's newsletter…
Moving forward, our free subscribers will still have access to the first few paragraphs of our Wednesday and only one free Sunday newsletter per month…
But if you're interested in more…
If you want to future-proof your career…
If you want the chance to join one of the fastest-growing network of Martech thinkers worldwide…
And to connect with some of the brightest minds in the industry…
Then you can grab monthly access to TMW Pro Basic for only $15 per month…
Or annual access for only $150 instead of the usual $299 – that's a 50% discount…
TMW Pro Basic includes access to our Sunday Deep Dive, Wednesday Market Briefing and the TMW Vault…
All with our price-freeze guarantee!
But of course there's even more in store for our TMW Pro Advantage subscribers…
So, if you prefer to level up to the maximum…
If you want access to the creme-dela-creme in the Martech world…
Then you can grab one year unlimited access to TMW Pro Advantage for only $249…
Giving you access to all the features included in TMW Pro Basic…
Plus the other incredible additional bonuses mentioned above…
Including the TMW Pro Advantage Forum, Monthly Case Study Deep Dives, Downloadable TMW Charts, Early Discounted Access to TMW Events, and The Weekly Wrap Show….
All that (and more) for only $249 per year (a 50% discount)...
Again with our price-freeze guarantee!
So there you have it – that’s what we’ve been working tirelessly on…
And that’s what we’ve been so excited to share with you for several weeks now.
Remember, this once-off special offer goes LIVE during next Wednesday’s newsletter…
To celebrate the launch of our new and improved premier service!
Keep an eye on your inbox so you can grab your access and take advantage of this BFCM offer…
Which gives you the opportunity to grab access to all the tools, services and features included in TMW Pro Basic or TMW Pro Advantage at the lowest price ever!
Now, let me wrap it up;
Thank you, from the bottom of my heart, for being a part of The Martech Weekly…
Your unparalleled support is the very reason why we’ve made it to where we are today…
And for that, I am very grateful.
If you have questions or concerns, please feel free to reach out…
Your feedback matters…
And we want to ensure this transition into the new and improved version of TMW Pro is as seamless as possible.
As always, stay curious.
P.S. If you have any other ideas for bonuses that would make TMW Pro even better, please respond to this email, and we'll be sure to consider them.