Welcome to The Martech Weekly, where every week I review some of the most interesting ideas, research, and latest news. I look to where the industry is going and what you should be paying attention to.
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Welcome to Keanu Taylor. I’ve got something – or rather someone – very special to share with you as we kick off 2024. That’s right, we’re bringing on our first-ever researcher for The Martech Weekly: say a big, massive hello to Keanu Taylor! As a researcher, Keanu will increasingly be contributing to TMW newsletters and will be co-hosting our upcoming weekly briefing podcasts alongside yours truly. Learn more about Keanu and why he’s joining TMW.
Media strikes back against Generative AI, Walmart tries again at gaming, and more ad networks.
Here’s the week in Martech:
- Legacy media strikes back against GenAI: The NYTs lawsuit against OpenAI
- Walmart tries again at gaming: New things after failing at the Metaverse
- More ad networks: With some interesting ideas for in-store ads
- Everything else: App stores and antitrust, is that CDP real-time? The three eras of personalization, the rise of data compliance teams, reusable identity, and teaching a man how to fish
👇 Here’s everything you’ve missed in marketing and tech this week.
📰 Latest Developments
OpenAI accuses New York Times of manipulating Chat-GPT for copyright lawsuit. In response to the NYT filing a copyright lawsuit against them late last year, OpenAI has responded via a blog post, accusing the publisher of intentionally manipulating Chat-GPT to regurgitate their articles word-for-word. The AI giant claims that the examples provided in the lawsuit were cherry-picked from years-old articles replicated on multiple third-party websites, a strategy the NYT knew would increase the chance of regurgitation. This raises a rather philosophical thread of questions: what should be the threshold for plagiarism in the age of AI? If Chat-GPT replicates a NYT article without attribution in 1 out of 1,000 prompts on a particular topic, is that plagiarism? What about 1 in 10? This entire saga might be a game of settlement chicken, but if it goes to court, we are likely to receive a narrow legal response to these questions, rather than the holistic reconsideration of copyright that is needed. Link
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