MSoM #51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
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Welcome to Making Sense of Martech, interviews with some of the most interesting people in marketing technology.
Making Sense of Martech is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech adds additional context to what's featured every week by interviewing the people behind the research, ideas, and important work.
A conversation with Shoshana Wodinsky.
In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance.
Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined the Internet (According to Texas), Here's How California's Prop 24 Could Better—or Break—Our Privacy for Good, Opportunism, Thy Name Is Zuckerberg to name a few.
In this episode, we talk about the problems plaguing Adtech, the challenge of consumer privacy in a world of tech giants, why Shoshana is dedicating her career to investigating tech companies from a privacy lens, and how to balance enabling free online content and services while preventing the surveillance of consumers, among many other topics.
Listen on Apple, Spotify, Google, and everywhere else.
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📚 Resources
Substack
Juan Mendoza
Juan Mendoza
Juan Mendoza