MSoM #003 | Charles Burdett and leading design culture

Feb 28, 2021

Listen on Apple, Spotify, Google and everywhere else.

Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.

Making Sense of Martech (MSoM) is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas and important work.

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In this episode of MSoM I had the pleasure of interviewing Charles Burdett, the founder of Product Club and Workshop Tactics. Charles is a world class expert in design and UX and his products are trusted by companies like IDEO, Facebook, Lyft and Stanford University.

I covered Charle’s first product workshop tactics in TMW #007 and since then it’s evolved into a thriving community of product and design thinkers from all around the world. We talk about how design-lead organisations create better products, why Charles built a company around design culture, how companies and the designers in them are changing how they work and storytelling in business. We also talk about making the perfect omelet 🍳.

Listen on Apple, Spotify, Google and everywhere else.


📚 Resources

Product Club

Workshop Tactics

Storyteller Tactics

Design Thinking, Lean Startup and Agile: What is the difference?

How to ensure stakeholders don’t value design

Six workshop facilitation tips for the anxious, introverted or inexperienced

You can find Charles Burdett on Twitter and his site.


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Juan Mendoza

Marketing technology strategist at The Lumery, I analyse marketing, data, and technology trends for some of the most well-known Australian and global brands.

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