Welcome to Making Sense of Martech, an irregular set of interviews with some of the most interesting people in marketing technology.
Making Sense of Martech (MSoM) is an extension of the TMW newsletter. Each week readers ask me to go deeper into the most popular topics of the newsletter. Making Sense of Martech helps to add additional context into what's featured every week by interviewing the people behind the research, ideas and important work.
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In this episode of MSoM I had the pleasure of interviewing Charles Burdett, the founder of Product Club and Workshop Tactics. Charles is a world class expert in design and UX and his products are trusted by companies like IDEO, Facebook, Lyft and Stanford University.
I covered Charle’s first product workshop tactics in TMW #007 and since then it’s evolved into a thriving community of product and design thinkers from all around the world. We talk about how design-lead organisations create better products, why Charles built a company around design culture, how companies and the designers in them are changing how they work and storytelling in business. We also talk about making the perfect omelet 🍳.
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